Guidelines for Online Success

by Rob Ford (Editor), Julius Wiedemann (Editor)

With chapters arranged by subject, a clear do/don't structure, and real-world examples of successful Web sites, this edition provides needed advice for turning a personal or business site into a streamlined and efficient specimen of good design.

Genres: Design, Technology, Business, Website Design

336 pages, Paperback

First published June 1, 2008

About the author

Rob Ford founded Favourite Website Awards (FWA) in May 2000, a recognition program for cutting edge web design which has since served over 200 million visitors.

Rob is a pioneer of internet awards and showcases, establishing processes and concepts that are now widely used around the world.

His work has been featured in numerous publications including The Chicago Tribune, The Guardian, Financial Times, Penthouse, The Big Issue and many web related magazines. He has judged for most of the industry award shows, contributes regularly to other well-known web design sites and magazines (from all corners of the globe) and wrote a regular column in Adobe's flagship newsletter, Inspire (formerly "Edge") for 7 years.

He has four bestselling books under his belt, Guidelines for Online Success; The Internet Case Study Book; The App & Mobile Case Study Book; Web Design, The Evolution of the Digital World, 1990-today, all published by Taschen

In 2019 he also published The Little Trailblazers with Mendo books and Macaw Books, a children's charity book in aid of Unicef's work for children.

Rob secured collaborations with Adobe (via The Cutting Edge award) in 2012 and also with Google (via Google's Creative Sandbox) in 2013.

Rob is also a champion of mental health awareness and launched an interview series on FWA in 2018 to help bring the conversation around mental well-being in the industry out into the open.

Reviews

[Max Oliveira · Rating 3 out of 5]

Beautiful book with some interesting concepts and ideas, but completely dated on the references, as it only has Flash sites in it.

Three stars mainly because the book is really a beautiful object.

[G. Jason · Rating 1 out of 5]

This was a bit "meh" for me. Decent book and decent idea, but I think it would have had more impact as a running blog instead of a book. This is a great example of media that would have worked much better in interactive form than in a book. The websites used as examples were all very high-end flash based. While I'm not opposed to these sites, it's not really my cup of tea.

There are some decent tidbits of information in here, but I can't say I was all impressed with this one.

[R.Z. · Rating 2 out of 5]

The ultra-sleek design can't hide the fact that this book is not for those who already have an understanding of online marketing. I found the content lovely but simplistic. Someone who is just beginning their career online might find useful tips.

[carmen · Rating 3 out of 5]

A quick read - there are almost more pictures than words. Nothing ground-breaking here, but it's helpful to be able to reference in my day-to-day work. And real world examples are nice.

[Martin Linkov · Rating 2 out of 5]

This is for ad agencies mostly