Aims to present the secrets to preparing material effectively: relating to your audience; communicating with clarity and power; creating dynamic audiovisuals; fielding questions and objections intelligently and credibly; handling unexpected situations with confidence and poise; and, overcoming group anxiety.
However well-versed one may be in a field, it is important that he or she is capable or presenting the ideas effectively to others and at times to an audience.
The audience may be already experts in that field; or may be laymen; or a mixed variety. The presentation should be result-oriented, and lead the audience to the recommendations or / and objectives of the presentation.
This book is a very convenient vade mecum for professional presenters. Right from the basic principles governing the subject, it explains - though briefly - the topics of message preparation, establishing ideal relationship with the people concerned, dealing with challenges, managing a questions and answers session and so on.