Basic Marketing Research: Using Microsoft Excel Data Analysis

by Ronald F. Bush (Author) Judith Nash (Author) Alvin C. Burns (Author), Ronald F. Bush, Judith Nash

From the publisher's website: For undergraduate Marketing Research courses. Praised for the solid foundation it builds for business students, Burns/Bush provides a unique step-by-step approach to market research that breaks down the intimidating subjects found in this course. This first Canadian edition builds on the core strengths of the U.S. edition while introducing Canadian coverage of key topics to demonstrate the relevance of the subject for Canadian marketers. The text is written in a student-friendly manner, with many examples, and provides students with the tools necessary to conduct basic analysis.

544 pages, Paperback

First published August 1, 2004

Reviews

[Timothy Wood]

Enjoyable if you like the science behind marketing. It was well rounded, however fell short on a few concepts; brushing over them without a sufficient explanation.