Strategy: A View from the Top

by Cornelis A. de Kluyver, John A. Pearce II

This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This edition focuses on strategic "ecosystems," global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio. This is intended for practicing executives getting ready to assume executive responsibilities.

Genres: Business, Management

277 pages, Paperback

First published August 1, 2002

Reviews

[Suellen · Rating 4 out of 5]

Covers the concepts and adds in a bit more of the holistic approach to strategic planning and implementation.

[Andrew · Rating 4 out of 5]

Great intro to strategy book =)

[Alejandra · Rating 4 out of 5]

Easy read. I found that the use of real companies to illustrate the ideas was very effective. As an MBA student, this book served as a refresher.