How to Make Hot Cold Calls: Your Guide to Making the Sale or Landing That Perfect Job

by Steven J. Schwartz

This new edition includes a larger focus on the language of sales and words that work. Also expanded material on effective phone communications and ways to develop trust with potential clients. How To Make Hot Cold Calls is the most informative and easy to use book for techniques on how to contact clients - and make that sale. "This book is definitely worth reading. Steven Schwartz provides a recipe that is easy to follow and vastly improves the chances of a successful call. I have been so impressed that I have used Steven as a persona coach as have many of my colleagues." - Robert Rossman, Managing Director, Credit Swiss First Boston "Delightfully engaging and highly effective. I recommend it highly." - Rob Brickman, Consulting Principal, IBM Canada "By using Steven's techniques, I was able to land the job I wanted with a Fortune 500 company. This system showed me exactly how to get the decision-maker on the phone and get the appointment. I continued to apply the techniques in the first meeting and secured the job on the first interview! If you read this book before searching for your next job, it will cut your time by more than half and give you're the confidence to get the job you really want." - Tayna Sampson, MBA 2000, Schulich School of Business

Genres: Business

183 pages, Paperback

Published January 1, 2002

Reviews

[Kari LaMotte · Rating 4 out of 5]

Great book on mastering the 'cold call' or initial contact in a buyer/seller relationship. Very specific, applicable tips and advice around some of the obstacles of that process, and how to surmount them. One of the rare books on cold calling that actually gives both good tips, and doesn't get 'slimy' with old-school tactics.

Why not 5 stars? I found a few slow parts in this book that I had to muscle through that weren't as 'meaty' as they could have been, and there was something in there around the transition to the next stage that I think could have been fleshed out more. Having said that, I appreciated the brevity of the book and the focus on the topic, so perhaps that was actually in its favour anyway.

I would definitely recommend this book to those who are in charge of starting relationships with customers.

[Bryan · Rating 4 out of 5]

Best book on cold calling, and overcoming your fear of the cold call.