Strategic Management: Formulation, Implementation, and Control

by John A. Pearce II, Richard B. Robinson

Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.

900 pages, Paperback

First published January 1, 1000

Reviews

[Stephen · Rating 3 out of 5]

Read JUL 2001

[Monica · Rating 5 out of 5]

Very well written book. Case studies were up to date and current with today's global businesses.

[Ahad]

john a. pierce