Mass Media Research: An Introduction

by Roger D. Wimmer, Joseph R. Dominick

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.

Genres: Research, Nonfiction, School, Academic, Reference, Journalism, Read For School

448 pages, Hardcover

First published January 1, 1983

Reviews

[Pamela · Rating 3 out of 5]

Excellent guide to start a research project or thesis. Should be a must in every Communication course.

[Ashwin Rajagopalan Mukundan · Rating 5 out of 5]

Another great book that should be read by both qualitative and quantitative researchers. From descriptive stats to non descriptive stats this book has everything. A prior knowledge of stats, and basic arithmetic knowledge is needed for chapters 10, 11 and 12 that deal with hard core statistical procedures like chi-square, ANOVA, R sqaure etc.

[Shelved by Megan · Rating 2 out of 5]

joke review this was my textbook for one of my modules 2 stars for the pain and torture it put me through to understand the content of this book 2 stars also because i appreciate the content written and that it did deepen my understanding of research and provide insightful opinions

[Tina · Rating 5 out of 5]

被教材折磨

[Renjith R · Rating 4 out of 5]

Research reading. The most authentic book for research methodology in Media Studies and statistics is also included. A tough book, but really worth reading.

[Joe Cole · Rating 5 out of 5]

Good quantitative analysis textbook. Good examples

[Batgrl (Book Data Kept Elsewhere)]

Keeping 5th ed./1997 - culling 3rd ed./1991.

This is one of those textbooks that, if you plan to go into the field, it's always good to hang onto. You'll find yourself using this for a reference in many other classes and situations. (Well, I did anyway.)

[Pryor · Rating 1 out of 5]

Even my professor agreed that it's terrible, and she's using as a textbook.

[Audrey · Rating 5 out of 5]

the only module i got A+ for in my whole 4 years without even fully understanding it.
HAHAHA.

[Rachel]

meh...it wasn't bad for an introduction to research methods in social research. I would have preferred a book with a little more relevance to modern social research; for example, using the internet and other current technologies.