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The Four Steps to the Epiphany

4.12  ·  Rating details ·  52 ratings  ·  4 reviews
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ven
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eBook Kindle, 380 pages
Published October 2nd 2013 by K&S Ranch
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4.12  · 
Rating details
 ·  52 ratings  ·  4 reviews


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David Lansing
Mar 16, 2019 rated it it was amazing
Took my time with this masterpiece, deliverables timeline can be easily created from this book to fit a long term product development strategy that is broad enough to remain relevant yet makes endless space for feedback. Great approach to customer driven decision making good companion to running lean which provides a more data driven approach; both must be applied and used in tandem
George Davidson
Jun 23, 2018 rated it it was amazing
Shelves: startup
Guide book to customer development for startups
Arfan Ismail
Dec 16, 2017 rated it really liked it
Involved in a startup at C-level or marketing - this book is a must read.
Alfred Timothy Lotho
It is good for people who are in the process of building startups. This book emphasizes that a great product or idea without a market is trash. The book includes some "case studies" and examples of business that failed for focusing on product development rather than customer development but seems to be lacking in success stories that we can relate to.
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Put to a vote, I might have been chosen “least likely to succeed” in my New York City high school class. My path has taken me from repairing fighter planes in Thailand during the Vietnam War, to spook stuff in undisclosed location(s), and I was lucky enough to arrive at the beginning of the boom times of Silicon Valley in 1978.
After 21 years in 8 high technology companies, I retired in 1999. I sta
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