Campaigns in the 21st Century

by Richard Semiatin

This direct and concise text exposes the inner workings of national campaigns and how they are actually run. The author emphasizes how dynamic the process of running a campaign is and how candidates must constantly adapt to political, social, and cultural changes to win elections. In this way, campaigns are like marathons, and candidates must be fit to survive them.

272 pages, Paperback

First published April 28, 2004