Strategic Retail Management: Text and International Cases

by Joachim Zentes

This book demonstrates the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. It uses internationally known retail companies as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.

Genres: Business

374 pages, Paperback

First published March 9, 2007

Reviews

[Saqib Khan]

Some really good insights about the retail giants of the world including Walmart and Carrefour.

[Jonathan Collins]

The authors are German, I believe, so that creates some funny and odd translation issues. Still, it's an outstanding book for any retail executive.