Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth

by Ben Rigby, Rock the Vote (Primary Contributor)

Use new media to attract and mobilize young people!
Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins. Includes a Foreword by Rock the Vote and contributions from Beth Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried, Mitch Kapor, and Katrin Verclas. Chapters cover Blogging, Social Networking, Video and Photo Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.

288 pages, Paperback

First published April 25, 2008

Reviews

[Pacific Kader · Rating 5 out of 5]

I want to read this book

[Ashley · Rating 3 out of 5]

This book contained a lot of common-sense stuff about running an online campaign. It helps, if you're the youngest person in your company/organization, to have a book you can point to when you're saying how dumb PR-speak is, why it is important to see these things as anything but instant, etc.

If you know how to blog, use YuTube, and txt some of the book may feel a little simplistic. The strategies are spot on though.

[Ben · Rating 5 out of 5]

Hi. I wrote this book, so of course I love it! Well... actually, I was way sick of it by the time it was 4 months overdue and I holed myself away from all friends and family to finish it. But, now that that's quite some time ago, I can love it again. Any questions about it, feel free to message me...

[Tara Brabazon · Rating 2 out of 5]

This is a very basic guide to social media. The problem is that it collapses (again) 'young people' into 'Web 2.0.' Actually, the sociology of the online environment is much more complex than is suggested here. For a basic guide - this is fine. Anything more complex, and it is necessary to look elsewhere.

[Catrina Roallos · Rating 4 out of 5]

web 2.0 for social change: ben really breaks it down in this book. this is a great read for the new media novice, the board member, the technical developer. four stars.

btw, ben can be found here: http://blog.mobilevoter.org/ and here: http://www.theextraordinaries.org/

[Heidi · Rating 4 out of 5]

Read my review at
http://judiciousweb.wordpress.com/200...

[Britt · Rating 5 out of 5]

Great primer for organizations wanting to get started using the social web for their work.

[Emily Rhoades · Rating 5 out of 5]

Great ideas for non-profit communication use.

[Nathan · Rating 4 out of 5]

Great book about the newest web technologies for social networking and mobilization