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Outsmart Your Instincts: How The Behavioral Innovation™ Approach Drives Your Company Forward
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Outsmart Your Instincts: How The Behavioral Innovation™ Approach Drives Your Company Forward

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4.19  ·  Rating details ·  27 ratings  ·  7 reviews
Evolution is killing innovation!
“Just trust your gut” is great advice when your instincts tell you to run from a lion in the jungle. But when it comes to thinking innovatively about your business, those same instincts can be your own worst enemy. Cognitive biases—the instinctual mental shortcuts we all have in our brains that shape how we see and respond to the world arou
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Hardcover, 248 pages
Published January 10th 2017 by Forness Press
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Adam
Dec 29, 2016 added it  ·  (Review from the author)
Full disclosure - I'm one of the authors, so very importantly...what do you think? ...more
Donna
Jan 10, 2017 rated it it was amazing
This book is a good read whether you are familiar with cognitive biases or not. It goes beyond the normal definitions and onto practical tools which can be used to become aware of and overcome the biases of yourself and those around you to drive your business/ideas forward.

There are some very interesting illustrations about how the various points raised work in a real life setting, along with plenty of ideas to work on.

I’m not sure that I’m the main target audience for this book since I work alo
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Alex Cespedes
Jan 05, 2017 rated it it was amazing
Talk about a quick starter! I don't judge a book by it's cover (although this one did impress me) but I DO judge a book by it's first paragraph; and this one hooked me right away. Many other books on creativity often venture into tired territory with their anecdotes, but Mr Hansen et al did a great job of avoiding this pitfall with their examples about ancestors in the wild, fish having epiphanies, and scientists with retrograde amnesia.

As someone who spends a lot of my time in brainstorming mee
...more
Charles Franklin
Like another book "Questioning Brilliance", the book focuses on the mental stereotypes and biases that prevent us from assuming the rationality that most of us think that we have. It was eye-opening and intriguing. It was also unique because it applies psychology to innovation, something that innovation books ignore but shouldn't because you cannot innovate for something new if you can't see that you're not thinking outside of the box. ...more
Janie
Dec 08, 2016 marked it as to-read
I know a guy. This guy.
Roger
Jan 25, 2017 rated it really liked it
Enriching, fascinating, enlightening and empowering book!

I've enjoyed it from start to finish. The authors are brilliant, have intertwined and communicated their ideas in a rich, fun, stimulating way, all aimed at innovating intelligently and improve how we think. The book brings together important discoveries from the last three decades, presenting them with examples, exercises and effective tools. The potential it has to empower us, to transform our mentality, to improve in all areas of human
...more
Paulo Peres
Oct 13, 2017 rated it really liked it
Shelves: innovation
O livro é um bom lembrete das várias armadilhas mentais que caímos quando buscamos inovar. Sao diversas armadilhas explicadas através de ferramentas usadas em 3 etapas: Buscando Oportunidades, Ideação e Desenvolvimento de Produto.

O livro em si é um bom compêndio, mas que acredito que poderia ser dito com um pouco menos de páginas, mesmo assim a leitura é boa, leve e simpática.
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