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The Grid: The Decision-making Tool for Every Business

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This ground-breaking book from award-winning author MATT WATKINSON reveals the fundamental, inseparable elements behind the success of every business.

The Grid provides the mental scaffolding to help you:

· Evaluate and refine product and service ideas
· Reduce risk by considering the broader impact of strategic decisions
· Identify the root causes of business challenges
· Anticipate the impact of changes in the market and turn them to your advantage
· Collaborate more effectively across teams

Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making.

'The Grid provides you with a simple way to look at the complex system which is your business. With the possible exception of Warren Buffett, everyone needs to read this book.' RORY SUTHERLAND, VICE CHAIRMAN, OGILVY GROUP

'The Grid provides a systematic framework for looking at virtually all the critical aspects of your business, and maybe more valuable, at how each affects the others. It'll be a rare reader who doesn't come away with fresh, useful insights into his or her enterprise.' WALTER KEICHEL III, author of The Lords of Strategy

'Matt Watkinson distils strategic know-how into nine ingenious perspectives and, with the use of clever examples, shows us how to apply this technique of thinking to any business problem or market opportunity. An extraordinarily powerful book.' DR JULES GODDARD, author of Uncommon Sense, Common Nonsense

'The Grid presents a unique, joined up approach to decision-making, revealing both the holistic nature of business and all the key elements a business must consider. I can safely say that if you only read one business book in your life it should be The Grid.' PHILIP ROWLEY, Chief Finance Officer, Sony Pictures Entertainment

352 pages, Hardcover

Published August 24, 2017

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About the author

Matt Watkinson

7 books11 followers

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5 stars
110 (41%)
4 stars
96 (36%)
3 stars
43 (16%)
2 stars
15 (5%)
1 star
2 (<1%)
Displaying 1 - 30 of 31 reviews
Author 15 books58 followers
October 1, 2017
I'm reading this book because Rory Sutherland (from Ogilvy in the UK) has blurbed it, and I respect Rory's recommendations on books. It was good because it recognizes businesses are interdependent, like a human body. His grid lays out 9 areas. If you affect one, you affect others, and you have to take this into account when making decisions. The author claims not much is written on this, and he's probably right, though Peter Drucker did talk about it, so does Gary Hamel, Stephen Covey, among others. There's some excellent points in the book, though none of the topics are covered in depth (pricing, for example), but he does include a useful suggested reading list for those who want to dive deeper into a particular area. A worthwhile read.
Profile Image for Joc Cing.
94 reviews4 followers
November 30, 2018
This is one gem of a business book. It provides the reader with a mental scaffolding to relate together all the complexities of running an enterprise, big or small, into clear decision points for tradeoffs through the enunciation of a holistic strategy. This i find to be its greatest value, to be able to explain and analyze a strategy, make comparisons, and move towards a decision. Best of all, it provides a trove of recommended books and articles to read and reference. For all entrepreneurs, this is a must read.
Profile Image for Vikrama Dhiman.
159 reviews80 followers
January 17, 2021
Really interesting book

The overall hypothesis of the book is spectacular - synthesis of different parts and elements of the organisation together. While some of the aspects are well known (and not fleshed out well - revenue models/ costs), the others are excellent (but still not fleshed out - Immitability), there are enough that are done really well & interesting too. Pick up the book just for that. For me, the chapters covering org cycles and power were spectacular.
August 20, 2019
I love this book because of it's simplicity, well-created and explained topics. Furthermore, having a lot of case examples it's even a better way to understand it.
Profile Image for Darren Chuah.
31 reviews1 follower
March 5, 2021
If business sense can be acquired, this is the textbook for it. And Business students usually hate textbooks.
Profile Image for Bibliophilove.
189 reviews1 follower
November 13, 2018
Es un libro que definitivamente cumple su función para una joven inexperta como yo o para un dinosaurio atrasado en busca de buenas ideas o ampliar su educación empresarial. Me atrevo a decir que debido a la carrera que he estudiado fue un libro más complementario con conocimientos que yo ya he adquirido en la carrera y en mi vida laboral y aún así, nunca está de más tener fresco el tema ni mucho menos obtener información extra o desconocida. He logrado sacar muy buenas ideas para la empresa y considerado otras que me parecen fundamentales y por supuesto, voy a aventurarme a realizar la cuadricula para ciertos temas. Un libro muy gratificante.
Profile Image for Fahasa.
269 reviews15 followers
November 13, 2019
This ground-breaking book from award-winning author Matt Watkinson reveals the fundamental, inseparable elements behind the success of every business.

The Grid provides the mental scaffolding to help you:

· Evaluate and refine product and service ideas
· Reduce risk by considering the broader impact of strategic decisions
· Identify the root causes of business challenges
· Anticipate the impact of changes in the market and turn them to your advantage
· Collaborate more effectively across teams

Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making.
Profile Image for Dixit Nagpal.
184 reviews1 follower
August 14, 2020
A Great Management tool with a detailed set of areas to consider while you work in your 4x4 cubicle to see through the lens whereby should you launch a new offering , will your customer buy ? What sort of power you have over your - Supplier , customer and eventually completion ? Is the landscape changing , can people copy you ? Do you need to have rights to be protected ? And so on and so forth... This book is good for people who are calling the shots in the companies or upcoming entrepreneurs or people myself who are keen to start their own Multi billion dollar enterprise - this is surly a great jen to store for future and use it when the need arises
Profile Image for Quinns Pheh.
416 reviews12 followers
July 8, 2020
The success of every business depends on the strategies a company consider from multiple points of views. The customer’s perspective, for example, you should therefore consider their needs and desires and the cost of your product. But when it comes to development, you will need to consider how imitable your products are and what your rivals are offering. Things like reviewing a product’s proposal could potentially help improve profits, which reduces the heavy price tag and reap greater benefits.
Profile Image for Olivia Victorius.
49 reviews1 follower
October 10, 2017
Super helpful book. Great way to monitor our company just by using the tools given. Tools also very well positioned makes it even easier to use. Furthermore, The simplicity combine with the clear explaination makes it easy to read and understand.

It also provide a lot of study case from big company. Very practical yet not too basic.

I was doubting this book before purcasing it coz it has only 3 review on. But glad i bought it
Profile Image for Bruno Rio.
163 reviews5 followers
May 27, 2020
The Grid is an instant classic for any business or marketing manager eager to learn. Despite not deep diving in any subject it actually delivers really precious insights within a very strong framework that can be applied in any company or industry.

Really well structured strongly documented for further study with nice references. i will certainly come back to the grid to follow up and re-read in the future.

Highly recommended.
Profile Image for Chintushig Tumenbayar.
462 reviews32 followers
July 10, 2020
Бизнес эрхэлж буй хэн бүхэнд энэ номны утга агуулга шууд хүрнэ гэдэгт итгэлтэй байна.

Бизнесээ хэрхэн явуулах талаар стратеги бодлого тооцоолол гаргахад юу юуг хамаарч шийдвэр гаргавал илүү оновчтой байх вэ зэрэг мэдээллүүд нь төлбөр төлж судалгааны компаниудаар л хийлгэдэг ажил байсан цаг саяхан.
Profile Image for Truong Binh.
55 reviews1 follower
January 5, 2021
For me, this is smart writing with deep research and a clear approach, easy to understand.
Looking at business as a whole to find the solution as well as balancing the things is not easy, but once we look at the system instead of a single department would fairly help the biz manager to make a better decision.
4 reviews
November 3, 2021
Great premise that there is something about the whole, but the book then proceeds to do exactly what it suggests you shouldn’t - deep dive into the details and hope they add up to the whole. It has great reflections, but turns out to be more of a checklist against a series of themes than a joining up
3 reviews1 follower
June 13, 2020
Very underrated book as all the explanations are very easy to understand for a dummy on business like me. So, for the curious dummies on business who pursued non business major like me totally recommended.
Profile Image for Marco Sansalone.
20 reviews
December 21, 2021
Definitely a source of good insights for who is interested to run a business. I found the book interesting as a not sales/business oriented person.
It doesn't matter how big is your business because these rules and the knowledge provided applies to the majority of businesse.
2 reviews
May 6, 2018
Great simple way to see how everything is connected. Great for thinker as well as practitioner.
Profile Image for Will Yan.
28 reviews2 followers
July 2, 2018
Understanding the grid allow you to think more holistically. Always consider the various aspects of the grid before making a decision. Fine tune the grid to suit your needs.
Profile Image for Joan Lockwood.
5 reviews1 follower
August 28, 2018
Great business book for entrepreneurs. Learn how to attack complex decision-making processes and how to look at the world differently.
3 reviews2 followers
March 1, 2019
Great book to illustrate how to use a visual tool to organize thoughts and discussions for key business decisions.
Profile Image for Synthia Salomon.
695 reviews13 followers
July 9, 2020
Consider the multiple perspectives and 9 aspects of the the grid. Don’t based your price on your creation costs- it’s about how valuable customers consider the product.
Profile Image for Francisco.
75 reviews
November 20, 2020
Good book for beginners especially those looking into market research and drafting a business plan.
338 reviews5 followers
December 21, 2019
มี 9 หัวข้อ คนเขียนพยายามเชื่อมโยงให้เข้ากัน โดยยกตัวอย่างบางๆ คนอ่านต้องมีความรู้มาก่อนหรือไม่ก็ต้องไปหาเพิ่มเติมเอาเอง ทำให้มองไม่เห็นภาพเท่าที่ผู้เขียนต้องการ ประเด็นหลายๆอย่างก็ไปหลอกของคนอื่นมา
42 reviews
December 16, 2020
Un pobre libro que pretende vender una nueva forma de tomar desiciones y queda muy lejos de lograrlo. No lo recomiendo en absoluto.
Displaying 1 - 30 of 31 reviews

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