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Winning with Data: Transform Your Culture, Empower Your People, and Shape the Future
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Winning with Data: Transform Your Culture, Empower Your People, and Shape the Future

3.65  ·  Rating details ·  268 ratings  ·  28 reviews
Crest the data wave with a deep cultural shift 

Winning with Data  explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking

Kindle Edition, 176 pages
Published May 26th 2016 by Wiley
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Sadok Kohen
Oct 26, 2016 rated it liked it
A very shallow approach to data. No practical info at all. Reads like a marketing prospectus of Looker. The 3 stars are for the real stories from around tge industry and maybe the chapter on recruitment data. It probably deserves less.
Feb 24, 2017 rated it liked it
I would have given this a 4 if there was less blatant product placement. Frank Bien, one of the co-authors of the book, is the CEO of a product called "Looker". And this shows very clearly when it comes to examples that show up in the book on how to "do data right". It'd be OK if Looker was mentioned once or twice, but it was mentioned in pretty much every other chapter, while other products got very little airtime.

At times it felt a little like reading a brochure. I would have been OK with it
Jul 12, 2017 rated it it was ok
It's a mix between a bad commercial for Looker - the company of one of the authors and a high school primer on why you should use statistics.

True bummer because Tunguz's blog is fantastic.
Jun 02, 2017 rated it really liked it
Shelves: data_galaxy
A perfect read for anyone wanting to get a general big picture on the importance of data.

WWD or "Winning With Data" gives a general prescription for today's world on how to take hold of the world heavyweight championship belt. The prescription is simple: The more a company embraces a data-driven culture, the more its products and services will contain a competitive advantage from the competition.

Most people who are not seeing their tidings may be reacting right now and saying: "I use data every
ashish chatterjee
Jan 26, 2017 rated it really liked it  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
Niraj Pant
Sep 30, 2016 rated it really liked it  ·  review of another edition
Shelves: shelf
Interesting book on something that's necessary in a modern business - enable data access across your org. Data in an organization has typically been siloed into BI and IT-type roles, where employees of a company come to them asking for a complex set of data, and expect quick turnover. In the modern day of technology companies, data-informed decisions are the most transparent, solid way to make decisions within a company.

Winning with Data explores how you can build tools to enable data access to
~nikki the recovering book addict
I honestly expected more but I should have managed my expectation after the lacklustre reception and other reviews. One of the authors is the CEO of Looker. And it read more like an ad for Looker half the time. Sure, there some interesting concepts but really, it was more of pointing out basic things most entrepreneurs or start up founders already know or at least should remember.
Jack Nolan
Sep 26, 2016 rated it really liked it  ·  review of another edition
A fantastic book but could have been written to flow slightly nicer. The jumping between anecdotes and essays was jarring at times but overall it was a great read.
Sarah Young
Feb 23, 2018 rated it really liked it
Great tools and resources for teams and organizations looking to make better, faster decisions using data. Easy to read and filled with many interesting examples of teams and organizations that have implemented this approach. Good resource library/appendix in the back for tactical steps that can be applied to different areas of the business: HR, sales, etc.
Oct 09, 2017 rated it really liked it
Short and snappy, laymen-friendly (some parts are too dumbed-down), examples from various industries and startup stories. However, I've felt like this is a very subtle marketing for Looker. The writer is Looker CEO. Readers need to further educate themselves that there are other alternatives similar to Looker. Also, almost all are Silicon Valley startups. Not much of diversity to benchmark from.
Dec 14, 2017 rated it liked it
A great overview of how data can and should work in companies, but not a lot of practical info in here for the startup entrepreneur who doesn’t have a robust data team to implement complex “data fabrics” and the like. Case studies were interesting, and seeing data-driven companies at scale was inspiring. Now what can I do with this info?
Jun 24, 2017 rated it really liked it
Simple touchdown on the benefits of data backed decision making. Written non-jargonistic, the author underpins the data as the critical point for future especially in an ever increasing digital world.
Thanh Huyền
Sep 01, 2018 rated it it was ok
There is barely any valuable information on "winning with data" really. There are some case studies but with very shallow interpretation and lacking in insight. The book is more like an advertisement of Looker as one of the author is the CEO of that company.
Dieter Verlaeckt
Sep 30, 2018 rated it really liked it
3.5 stars. Good solid advice on how to build up a data team. But a bit too much advertisement for the author's software in between.
Kieran Gutteridge
Jul 03, 2017 rated it liked it
Some decent case studies, can read a bit like Lookers marketing material in places though
Nov 05, 2017 rated it it was amazing
Shelves: 2017, management
Excellent book. In today’s digital world, Data is the life blood of any Enterprise.

Full of examples that drive points home , the book is a must read for both business and IT professionals .
Ramin Naimi
Dec 27, 2016 rated it liked it
The author covers some good insights and operationalizing data for your organization. However, I was left desiring more details. Also for about half of the content of the book, it felt like a glorified marketing and sales pitch for which the author is an investor in.
Feb 17, 2017 rated it did not like it
Shelves: gave-up-on, 2017
I got about halfway through and then gave up. This book has a lot of business jargon and parts of it read like an advertisement. The mini case studies about businesses like Warby Parker and Uber are interesting, but not enough to carry the whole book. There wasn't anything really compelling to entice me to stick with the rest of the way.
Nov 12, 2016 rated it really liked it  ·  review of another edition
Shelves: 2016-books
This book provides a great overview on the topic of data-driven organization and how to use data to increase an organization and a company's competitiveness. According to the author,
"Operationalizing data, using data to improve the business's performance, will be the defining competitive advantage of the future."
The book includes numerous examples of successful data-driven companies, from startups to enterprise software companies.

The author, Thomaz Tinguz, is a partner at Redpoint Venture a
Jesualdo Hermesdorf
Jan 17, 2017 rated it it was amazing
Reinforce where the missing bullets holes are!

Nowadays is fast, complex and competitive. Data driven companies are paving the path in the amidst of this "caos". With tons of examples and guidelines the authors compile actionable steps to embrace and reap the benefit of this data driven approach.

Enjoy, marvel, reflect and act upon. You might find yourself buying hand sanitizer on your next trip to work; or realize you better look on the "missing bullet holes" instead.
Jul 25, 2016 rated it it was amazing  ·  review of another edition
This is one of the best business books I've read in years. It's concise, informative and actionable. Every organization needs to be ready to have its personnel use the data that's coming in, and with tools like Looker and the various open source DB's that Google and Facebook have made possible, they all can. This book has great examples of how to make it all work and improve your organization.
Jonathan Kaczynski
Jul 16, 2016 rated it really liked it
Shelves: read-2016
A great book for anyone in the data field. It's a quick read, and something of a pitch for Looker, but that does not detract from the challenges they identify, and the discussions around them. I want my manager and execs to read this book.
Vicente Goetten
Oct 02, 2016 rated it it was amazing
Data is transforming every industry

This is a fantastic book to show you how every industry is been transformed by data and how you can foster a data culture at your company.
Luke Tucker
great concepts. a little choppy writing with 2 authors. reads like a series of blog posts. But some really great practical components.
Joe Sabado
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Mar 31, 2018
Kheng Chew
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Apr 10, 2017
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Tomasz Tunguz is a venture capitalist at Redpoint and writes daily, data-driven blog posts about key topics for startups including fundraising, startup benchmarks, best practices, and team building.
“You are not entitled to your opinion. You are entitled to your informed opinion. No one is entitled to be ignorant. —Harlan Ellison” 0 likes
“If we have data, let's look at data. If all we have are opinions, let's go with mine. —Jim Barksdale, CEO of Netscape” 0 likes
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