The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again

by Michael Brenner, Liz Bedor, Joe Pulizzi (Contributor)

The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing? This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line. The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer's toolbox. Available in Paperback, on Kindle, as an audiobook, and soon, as an online calculator to save you even more time!

Genres: Business

104 pages, Paperback

Published November 25, 2015

About the author

Michael Brenner has been recognized as a Forbes top CMO influencer, a Top Business Keynote Speaker by the Huffington Post and a Top Motivational Speaker by Entrepreneur Magazine. He is CEO of Marketing Insider Group, where he has worked with more than 75 brands in building effective content marketing and employee activation programs.
A sought-after speaker and co-author of two other books, Michael held 50 different jobs prior to starting his company. Much of his insight and the advice he shares stem from these experiences and a myriad of situations dealing with virtually every type of person: from empathetic – to mean – to everyone in between. These daily encounters, along with his innate emotional intelligence, make him an authority on how to use the power of empathy to get what you really want.
Michael’s motivating words have helped countless others live happier, more fulfilling lives by inspiring people just like you to take action that creates true impact. Learn more at MeanPeopleSuck.com.

Reviews

[Karla · Rating 5 out of 5]

Wow - A business book that doesn't just tell you what you should be doing, but gives you the information and tools you need to actually do it! It's not edge-of-your-seat reading, but The Content Formula packs some great tips into its slim 100 pages.

[Maria Bertone · Rating 5 out of 5]

Great book! Small but full of interesting insights about content marketing. It is not an overview on the topic but an actual guide to keep on your desk to measure your content marketing performance.

[Chelsea Seba · Rating 4 out of 5]

Good, practical formulas.

[Ashley Swapp · Rating 5 out of 5]

I gave this book a five-star-rating because it was extremely helpful to me. However I would be boldly lying if I said I 'enjoyed' the process of laying on the floor like a 3rd grader being forced to do geometry that holds no relevance to my life. EXCEPT THAT THIS IS ALL RELEVANT AND YOU SHOULD READ IT.

Don't be deceived by it's slender structure, this is a major utility for people in business (or starting a business, wanting to understand business, etc.) I personally used this to demonstrate the potential ROI for several projects and took copious notes.

[Alyssa · Rating 5 out of 5]

Excellent how-to on measuring the value of your content marketing efforts. I've been reading up on measuring the effectiveness of content and this is the most specific and helpful resource I've found. There is definitely math involved, but the authors walk you through each formula in detail, explaining the importance of each variable. The book could use with a better edit - the copy is a bit sloppy with several typos and missing words, but you get the gist, and it didn't detract from the high value of the content itself.