Hoopla

by Crispin Porter Bogusky, Warren Berger

They've been called "visionary" by both Newsweek and Time, hailed as "the ad world's most talked-about agency" by USA Today, and dubbed "the next big thing" by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt-wearing chicken who became a cultural sensation. And this random madness has a very sound method to Hoopla.

In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency's seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla. The result is a fascinating journey into a realm of unbridled creativity.

See the madness. Read the method. Hoopla.

Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in today's cluttered, noisy communications landscape. If you're a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication.

Genres: Business

272 pages, Hardcover

First published October 25, 2006

Reviews

[Gulsen Hesenzade · Rating 5 out of 5]

Kopirayterlərin müqəddəs kitabı (c)

CP+B agentliyinin işlərindən+yazışmalarından və təcrübələrindən bəhs edən dağınıq və dəlidolu kitab.
Camaat nələrlə əlləşir, biz nə işlər edirik?! Qəşəng sualdır, elə deyilmi?...

Reklam sənayesində çalışan bütün kreativ adamlar mütləq, hələ capslockla da yazacam: MÜTLƏQ(!) bu kitabı oxumalıdırlar)))

[Heather · Rating 5 out of 5]

I am trying not to finish this because I am enjoying each page so much. These people and the work they've created --- just amazing.Really an inspiring read.

[Tamer · Rating 5 out of 5]

Özellikle reklamcılıkla ve dar bütçe ile dev rakiplere kafa tutmak ile ilgilenen kişiler için.

Crispin Porter Bogusky reklamlarının tarzını,
Hedef kitlesini nasıl belirlediği,
Rakiplerinden nasıl ayrıldığı ?

Ofis içerisinde çevre tasarımını nasıl inşa ettikleri üzerine güzel bir kitap.

Tavsiye Ederim.

[Ville Verkkapuro · Rating 4 out of 5]

Read this gem when I started working in advertising ten years ago. I expected my work to be like this, but boy was I wrong.

[Honza Marcinek · Rating 4 out of 5]

Povinná literatura pro všechny stratégy. Ač je kniha již par let stará a svět reklamy se výrazně změnil, tak k mému překvapení je zde spoustu aktuálních poznámek, které stále platí a změní vaše vnímání strategického plánování kampaní. Na knize je skvělé, že v ní je spoustu počátečních prací agentury CP+B, které díky svému malému rozpočtu udělaly díru do světa a díky tomu nezestárnou. Nechte se inspirovat i vy;)

[Peter to the Getz]

The cover is made of sandpaper. That's enough to sell me.

[Taylor Snyder · Rating 5 out of 5]

An absolutely excellent book for anyone in the ad industry or for anyone that wants to push their creative thinking. Not only does it have great content but it also is very well designed. :)

[Pat Doyle · Rating 4 out of 5]

I like pictures in a book. This book has many. Just watch out for the cover.