Monetizing Innovation: How Smart Companies Design the Product Around the Price
Surprising rules for successful monetization
Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit.
Companies obsess over being creative and innovative and spend significant time and expense in designing and building products,...more
I had to stop reading and go get a pen about 1/3rd of the way down page 4 because I had to underline something. WTF? I haven't underlined anything since 1993. It happened two more times on page 4 and once on page 5. Page 8. Page 9. Page 10 and 11, 12 and 13. Then I read Chapter 1 again.
The underlining and rereading continued through ...more
That pretty much sums up the book and the first chapter or the second is more or less quite sufficient to mark the book as read. Never the less, I completed the book for good measure. The writing style of the authors sucks, very very hard. Except one chapter with all the case studies about various ...more
Most people think that if you create/innovate with the goal of making money, then you are "selling out", if you do so you don't have "soul in the game". Yet, if you don't think about how to make money and if you don't factor in the cost/sustainability of your creations/innovations, then your probability of success will likely be close to zero.
The book has a ...more
Whether you build physical products, digital product and/or services your business growth by generating revenue. In order to do that you need to “price” your products. Most of us have, as this book clearly point out in the beginning, always left pricing to the very end, and lets be honest, mostly to chance.
This book will flip your mental model of how you build and price products.
Whether you are a Product Manager, in Sales, Marketing or the CEO of a company, this book is a MUST READ!
Also, this may open your eyes on the reason behind the prices you see every day.
A must for every entrepreneur.
I’m adding this ...more
|Did anyone manage to set up their goodreads acount with their Amazon accounts for monetization, I need help on that||1||1||Nov 16, 2019 04:42AM|