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Levi Strauss: The Man Who Gave Blue Jeans to the World

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3.89  ·  Rating details ·  18 ratings  ·  3 reviews
Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment.

As a young man Levi Strauss left his home in Germany
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Hardcover, 304 pages
Published October 17th 2016 by University of Massachusetts Press
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 ·  18 ratings  ·  3 reviews


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Elena
May 17, 2018 rated it really liked it
Few articles of clothing have been in style as long as levis jeans. They were higher quality working man's clothing over a hundred years ago, and still are today. But also worn by professional men, often paired with tailored tweed jackets and even white shirts. Appropriated by women, young and older. Originally designed to resist rips, the most expensive jeans are now sold artfully pre-torn. How did this all come about? Lynn Downey reveals the story, and it is not an easy one to ferret out. The ...more
Denise Barney
Mar 16, 2018 rated it really liked it
Levi Strauss didn't invent blue jeans or denim or even the copper rivets used to keep the pockets from tearing. But he did know a good thing when he saw it and was able to market copper-rivet pants, along with other sturdy clothing, throughout the West.

Unfortunately, Mr. Strauss left no heirs and any letters or diaries or notes he may have taken were lost in the fire that swept through San Francisco in 1906, four years after his death. Lynn Downey, who was the first in-house historian for Levi S
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Jolayne
Jun 01, 2018 rated it it was amazing
This book was well written on both the man, Levi Strauss, and his part in the history of jeans in America. It also serves as a very informative history of Northern California, specifically San Francisco.
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I'm a second generation Californian, a historian of the West, and I aspire to be a full-fledged desert rat. I practice frequently on visits to Nevada and Arizona where I scour the desert for history and stories.

My next book is "Life in a Lung Resort: The Story of Arequipa, California's Sanatorium for Working Class Women." It's a history of the place where my grandmother and hundreds of other women
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