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Leading Digital Strategy: Driving Business Growth Through Effective E-commerce
For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organisational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success.
This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change.
This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change.
- GenresNonfiction
240 pages, Hardcover
First published March 3, 2015
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Displaying 1 - 2 of 2 reviews
August 2, 2015
Online selling of goods and services (e-commerce) is a sustainable source of growth in today’s digitally-driven world. Leading Digital Strategy provides a thorough, comprehensive, and practical roadmap for optimizing customer engagement and sales through this channel.
Bones and Hammersley provide experience-based guidance for all key aspects of digital channel optimization to attract, engage and retain customers through an e-commerce website: strategic purpose, business model, operating model, customer attraction, customer engagement and retention, organisation (metrics, culture, structure, capabilities) and leadership.
Leading Digital Strategy is an engaging read. It is well-researched and generously enhanced with insights and experiences from their extensive and diverse client assignments. Themes of customer-centric design, change agility, simplicity, cross-functional engagement, commercial measurement and ‘test and learn’ optimization are well demonstrated.
Two features I found very helpful are located at the end of each chapter: killer questions and leadership agenda. The former are questions that identify sources of optimization and the latter provides leadership actions to realize these opportunities (that can lead to growth).
Two features I found very helpful are located at the end of each chapter: killer questions and leadership agenda. The former are questions that identify sources of optimization and the latter provides leadership actions to realize these opportunities (that can lead to growth).
Once I finished reading Leading Digital Strategy, I reviewed it again to capture the extensive notes I had made. This is a sign of a must-have book to drive performance. Leading Digital Strategy is the must-have resource to optimize your e-commerce channel for greater customer insight and growth. Buying it is the first step to realizing these benefits.
Bones and Hammersley provide experience-based guidance for all key aspects of digital channel optimization to attract, engage and retain customers through an e-commerce website: strategic purpose, business model, operating model, customer attraction, customer engagement and retention, organisation (metrics, culture, structure, capabilities) and leadership.
Leading Digital Strategy is an engaging read. It is well-researched and generously enhanced with insights and experiences from their extensive and diverse client assignments. Themes of customer-centric design, change agility, simplicity, cross-functional engagement, commercial measurement and ‘test and learn’ optimization are well demonstrated.
Two features I found very helpful are located at the end of each chapter: killer questions and leadership agenda. The former are questions that identify sources of optimization and the latter provides leadership actions to realize these opportunities (that can lead to growth).
Two features I found very helpful are located at the end of each chapter: killer questions and leadership agenda. The former are questions that identify sources of optimization and the latter provides leadership actions to realize these opportunities (that can lead to growth).
Once I finished reading Leading Digital Strategy, I reviewed it again to capture the extensive notes I had made. This is a sign of a must-have book to drive performance. Leading Digital Strategy is the must-have resource to optimize your e-commerce channel for greater customer insight and growth. Buying it is the first step to realizing these benefits.
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January 21, 2016DL027909 PTI
Displaying 1 - 2 of 2 reviews