Planning, Implementing, and Evaluating Health Promotion Programs: A Primer

by James F. McKenzie, Brad L. Neiger, Jan L. Smeltzer

{\rtf1\mac\ansicpg10000\cocoartf102 {\fonttbl\f0\fnil\fcharset77 Verdana;\f1\fnil\fcharset77 Geneva;} {\colortbl;\red255\green255\blue255;} \margl1440\margr1440\vieww14940\viewh10200\viewkind0 \pard\tx560\tx1120\tx1680\tx2240\tx2800\tx3360\tx3920\tx4480\tx5040\tx5600\tx6160\tx6720\ql\qnatural \f0\fs24 \cf0 \f1 \ \f0 \ Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides readers with the comprehensive background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fourth Edition features updated information throughout, including expanded discussions of topics such as measures, measurement, data collection and data sampling, intervention theories, and evaluation techniques. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field. Health Education, Promotion, Educators, and Program Planning, Models for Program Planning, Starting the Planning Process, Assessing Needs, Measurement, Measures, Data Collection, and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Community Organizing and Community Building, Resources, Marketing, Implementation, Evaluation Approaches, Framework, and Designs, Data Analysis and Reporting. For health educators, practitioners, or anyone interested in issues relating to health education/promotion/planning.}

Genres: Health, Textbooks, Reference, Education, Nonfiction

432 pages, Paperback

First published January 1, 1992

Reviews

[Samantha]

I had to read for school.

[Mim Shin]

A great practical book for health studies

[Melissa Cowder]

This book was used as a textbook for one of my classes. The book contains invaluable information for not only the health promotion field but information that can be used in various other areas as well. Some parts got a little dry but, overall, this was a great book and learning tool. One of the very few textbooks that I actually felt was worth reading and contained information for all stages and careers.

I would highly recommend for anyone, in either work or personal settings.

[Jenny]

Great if you are trying to create a non profit, other wise, you might get bored easily.
The information presented is basic for those people in the field of public health, but invaluable if you have no background.

[Brook]

Great book for anyone that uses health education and setting up health promotion programs. A must read to have the necessary knowledge and understanding to carry out any full scale community, clinical, individual, or etc. based health program.