Amen!: A Simple Guide to Self-Marketing Your Christian Book

by Leon Mentzer

Having taken a witty and informative approach, author Leon Mentzer uses his sense of humor and straightforward writing style to guide new authors through the marketing process and on to the top of the sales charts. All too often, marketing books deal with overwhelming information and facts that are geared toward publishers. Authors need to know the simple basic facts about how to market their book from the very first step. What do I do now that I've signed a publishing contract? What does a publisher do? How do I market my book? You will find handy and informative marketing tips that won't break your budget, as well as information on creating a positive working relationship with your publisher. This simple how-to guide will find its way onto the bookshelves of authors as the definitive resource to marketing Christian books.

154 pages, Paperback

First published September 1, 2007

Reviews

[Grace Lundmark, Author]

Upon becoming a first-time author, I entered the unknown and mysterious (to me) world of marketing. I had written "Chloe May, Daughter of the Dust Bowl" from my heart thinking my children, grandchildren and a few relatives and friends would enjoy the story. When my family encouraged me to publish, and a publishing company actually contracted with me, I thought I must have "arrived." Not so. I had simply signed up for some time-consuming work for which I felt unprepared. Although my publisher used one of the largest distributors of books and my book was placed with some of the best online stores, I quickly became aware that the task of promoting and selling a book, especially a first-time author's book, lies mainly with the author. But, how? AMEN, by Leon Mentzer, is a great guide for self-marketing. Mr. Mentzer helps one understand the publishing business and explains what an author can and cannot expect of a publisher. He also includes many tips for marketing a book in a professional and simple manner. Although I did not feel like all of his methods would apply to my marketing aims, his book has opened up my thinking and approach to marketing. I recommend this book to anyone wishing to better understand the publishing and marketing side of writing.

[Michelle Connell]

3.5 Stars

This book was full of typos, more than normal in a book. I looked up the publisher and saw it had gone out of business several years ago.

The author has a very large ego. He invites the mayor and other local dignitaries to his book signings. I'm not sure how many books he actually sells, but they must be sold mostly from his site or his car because his rankings are very low.

All that being said, there is a lot of information that could be helpful to someone just starting out in the writing/publishing field. He does a good job of covering marketing materials for instance, and who to send them to. And has some good suggestions of where/when to advertise inexpensively. I like his writing voice and he was pretty straightforward. It would be a much better book if all the typos were fixed and it was updated.

[Mary Gonzales]

After writing my first book and discovering that I was responsible for marketing it, I bought this marketing book by Mr. Mentzer and found it to be very helpful.

[Elaine Littau]

This book has bee the most helpful book for marketing that I have read.