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Beauty, Inc.

(The Pennymaker Tales #3)

3.87  ·  Rating details ·  523 ratings  ·  95 reviews
Is beauty only skin deep?

Chemist Dr. Robert “Belle” Belleterre loves flowers, green trees, his best friend Judy, and “his baby”: the new face cream he developed to help put his father’s small cosmetics company on the map. Sadly he gets no help from his alcoholic, gambling-addicted father who loses Belle in a poker game to Magnus Strong, the CEO of Beauty, Inc. the largest
ebook, 121 pages
Published June 8th 2016 by Dreamspinner Press
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3.87  · 
Rating details
 ·  523 ratings  ·  95 reviews

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Jun 06, 2016 rated it really liked it
4 stars

Fun and sweet m/m re-telling of Beauty and the Beast. Very much a fairy tale where the MCs are almost too good to be true. But it's cute and a little sexy.
Pianka *call me PIU*
May 14, 2016 rated it really liked it
Shelves: m-m, romance
I love fairytales and Happily Ever Afters and whenever there is any new rendition of the classic tales i am all over it. The Pennymaker series by Tara Lain is a very beautiful uptake on the classic fairytales with adorable m/m characters and a modern twist. Beauty, Inc. is the third installment in this series and is a rendition of my favorite “BEAUTY AND THE BEAST”. So Yeah, i absolutely enjoyed it.

In this version of the classic and beloved fairytale, we have Dr. Robert “Belle” Belleterre, the “
2.5 hearts

This was so promising until about halfway through...then the cringe worthy sex and 90’s teenage language started to emerge.

I love Beauty and the Beast, so any type of retelling will be a definite read for me. I liked how this retelling had obvious similarities to the fairytale but was its own story. I enjoyed hearing about Belle and his progression from being an unappreciated but necessary part of his father's company, to becoming more independent and confident with Magnus at Beauty In
Lorraine Lesar
Jun 02, 2016 rated it it was amazing
****He may not be beautiful, but he added beauty to the world****

I've always thought Tara Lain to be somewhat of a magician, her books are pure magic. She waves that magic wand of hers and produces wondrous illusions, you leave the harsh realities of the world behind you and lose yourself in the magic she creates.
Beauty Inc. is a Beauty and Beast storyline with a unique Tara Lain spin on it, I loved it.
Belle Belleterre, the beautiful Chemist, works for his family’s cosmetics company. His drunken
Lexxie (un)Conventional Bookworms
This review was originally posted on (un)Conventional Bookviews
I absolutely loved Beauty, Inc. - it's one of the best Beauty and the Beast re-tellings I've ever read, and I was immediately swept off my feet by both Belle and Magnus.

Review - (un)Conventional Bookviews

Tara Lain's Pennymaker Tales series is truly amazing! I loved spending some time with Belle and Magnus, and Beauty, Inc. was a tale that got me thinking about the fact that we often need to look deeper than what we see at first sight. There is strong friendships and
3 Be our Guest hearts

Dr. Robert “Belle” Belleterre is young, beautiful and forced to work for his competitor, Beauty Inc., when his father gambles away shares in their cosmetics company to Magnus Strong. That means moving away from his best friend, Judy, and the great outdoors of Oregon. Despite his reservations, he begins to warm up to New York. It doesn't hurt that Beauty Inc. does wonderful things for women and various charities. And it most certainly doesn't hurt that Belle's new apartment
For who could ever learn to love a beast?


I'm a huge fan of Beauty and the Beast, so of course I had to read the MM version of the story!

Robert 'Belle' Belleterre is a chemist working for his father, a gambler and a drunk, at their family's company. He's totally invested in their latest project when his father loses a poker game to Magnus Strong, our Beast, and to avoid losing the company he kinda sells his son to Magnus.

Magnus was injured in a car accident that left him seriously scarred when h
Alexis Woods
I'd waited some time to read this and not really sure why. I think Golden Dancer turned me off, but Chauffeur's Son turned me back to being a Tara fan. Beauty did not disappoint in the least. Ms. Lain has a wonderful way of turning older stories around and giving them magnificent face lift. Love these twists on my favorite fairy tales.
Arch Bala
‘Enjoyed this one to bits! I loved that Magnus (view spoiler) but I hate that Belle’s family were given a ‘second chance’ if you can call it that.
Also, that cover is beyond gorg! What an enjoyable series! I wonder who’s next!!!?!!
Dee Wy
Sep 24, 2016 rated it it was amazing
This retelling of Beauty and the Beast kept me so enthralled and invested in the characters that I was up till 3:00 am unable to put it down. I just adored Belle and his struggles with an uncaring family bent on destroying the family business through their selfish manipulations. Belle of course is the beauty in this story and Magnus is the beast wearing the scars of an automobile accident that killed a loved one.

As in many fairytales there was a touch of magic here as Belle learns that his assum
What happens when fairytales collide...

I love a good retelling of a fairy tale as much as the next person and this one was actually a bit of a twist on two fairy tales. It was a touch of Beauty & the Beast meets Cinderella, minus the glass slippers, singing mice and midnight curfew, but it did have a couple of evil step-sisters (or in fact brothers) and an evil step-mother (insert drunken, gambling father) and a fairy godmother or godfather in the form of Mr. Pennymaker.

For the Beauty and
Jodi Ciorciari-marinich
May 24, 2016 rated it really liked it
I gave 4.5 stars

I really like this series from Tara. She takes the fairy tales that we know and love and gives them a whole new M/M twist. She has the details to make it work so well. This one is based on Beauty and the Beast. I loved Belle and how he was a scientist who wanted to make women feel beautiful. He works for his father beauty co and is working on a special cream. Then he meets Magnus, the owner of Beauty Inc and the competitor to his fathers company. Magnus is his beast to Belle's be
The Beauty and the Beast fairytale is my favorite. This was okay, more bad points than good for me. Overuse of the word "ugly" to the point I thought Belle sounded crass and superficial. What's this? The whole idea of Belle is intelligence, bravery and beauty, a caring compassionate soul. Our man with a girl's name didn't meet the high standard a character like Belle would engender.

The Beast was some "ugly" business tycoon with a heart of gold.

The sex talk was silly and didn't fit with the stor
Beth doesn't write  enough reviews

Cute, silly and light.

It’s a modern retelling of Beauty and the Beast. The author did well fitting in the various elements without fairy tale magic.

I consider it a short palate cleanser between more in depth reads.
Lisa The Novel Approach
Jun 08, 2016 rated it really liked it
This is the third book in the Pennymaker Tale Series and, so far, my personal favorite. Each book is a modern version of a fairytale, and this one (which I am sure most probably pieced together from the blurb already) is based on Beauty and The Beast.

First we have Belle: talented chemist and honorable man. Belle is a true-blue friend and a man who loves his family—despite their faults (and boy do they have some pretty significant faults). He loves his family so much that when his craptastic fath
Jun 24, 2016 rated it really liked it
Ah... this is such a sweet fairy tale!!

This is a sweet charming retelling of Beauty and the Beast with delightful modern twists.

I really loved that Belle was no shrinking violet waiting for his prince charming to save him. He stood up to his brother in the most unexpected way, he wasn't afraid to go after Magnus, and he was vocal about what he wanted in bed.

Magnus was a caring, compassionate man. He was very wealthy but used his his money and power to help others. He appreciated his employees an
Mel Bradley
Jun 25, 2016 rated it it was amazing
I cannot say enough how much I loved reading this book! The heir of a small beauty company who is the brains behind the operation and the beauty tycoon who is their biggest competitor - makes for an amazing plot line.

This book was one that I read through in one-go - it was so well written and a great addition to the Pennymaker series. The characters are lovable, even with their flaws - and the drama didn't feel sensationalized.

I highly recommend this book, and the others in the series - this o
I hoped for more with this one as I felt that the characters were a bit too good to be true. Magnus is way too good with his charities and stuff, Robert Belle's character was also a bit too goody two shoes. Sure, the men kind of fit together with them both being a bit too perfect, but I didn't really see what drew them together nor did I really comprehend how much time had passed between point A and B. The action simply blurred together for me.

If there hadn't been these odd moments where I found
4.5 out of 5 stars

Description ~

Is beauty only skin deep?

Chemist Dr. Robert “Belle” Belleterre loves flowers, green trees, his best friend Judy, and “his baby”: the new face cream he developed to help put his father’s small cosmetics company on the map. Sadly he gets no help from his alcoholic, gambling-addicted father who loses Belle in a poker game to Magnus Strong, the CEO of Beauty, Inc. the largest American cosmetics company—a man infamous for his scarred ugliness.

Belle finds himself uproot
May 15, 2017 rated it really liked it
Shelves: bingo-s15
I really had a lot of fun reading this book, it kept me awake all night. :D
I loved the coupling, even though i think it was the development of the relationship was quite quick. I mean it was a retelling, so you kind of know how the story will go and how it will turn out. But i think it was quite an interesting thing to see that it was based around work.
Also i think the "beast" in this story, was quite well, i don't know... he had some issues with his past, but that problem was resolved far too
Lena Grey
Jun 08, 2016 rated it it was amazing
“There's something sweet and almost kind but he was mean and he was coarse and unrefined and now he's dear and so unsure, wonder why I didn't see it there before. New and a bit alarming. Who'd have ever thought that this could be? True that he's no Prince Charming, but there's something in him that I simply didn't see.” ~ Disney - (Something There) Beauty and the Beast

When Dr. Robert “Belle” Belleterre, of 'Beauty, Inc.' by Tara Lain, meets Magnus Strong, he is not impressed. Magnus is everythin
Barb ~rede-2-read~
Note: This book was provided to me by the author in exchange for an honest review.

My all-time favorite fairy tale is Beauty and the Beast, so I knew I would either love this story or hate it. The good news is I loved it!

As the story opens, Robert “Belle” Belleterre, who holds a doctorate degree in chemistry, is perfecting the packaging for his new skin care formula. He’s finally perfected a paraben-free formula for his father’s cosmetics company, but he needs to make sure the packaging keeps t
Veronica of V's Reads
4.5 Stars.

Rob "Belle" Belleterre has a solid love for his crumbling family. His mother died a few years ago and his father, once the dignified head of their small cosmetics company, has devolved into alcoholism and gambling, aided by Belle's two older brothers. Belle wants the company to succeed and has developed a miracle face cream that will be the company's best moneymaker--but his father's mismanagement not only crushes that dream, it sends Belle to NYC to work for Magnus Strong, a direct an
May 28, 2016 rated it really liked it
Shelves: first-reads, arc
I really enjoyed this book and would give it 4.5 stars. It's a fun retelling of Beauty and the Beast.

Belle, youngest son of a beauty company owner, is a chemist who works night and day to make new products to help his family's company. He thinks he finally has a great new product worked out, when his family invites him to a convention in Las Vegas. Belle is skeptical since his family doesn't include him in much of the business side of things, but he goes any way. While in Las Vegas, he meets Mag
Morgan  Skye
May 29, 2016 rated it really liked it
Belle’s father is a drunken gambler who loses his son to a competitor, Magnus Strong, in a poker game. Magnus wants Belle for his genius in the laboratory – and the fact that he’s beautiful doesn’t hurt.

Though Belle is crushed at being forced to leave his friends, family and all the hard work he’s invested in his lab, he willingly goes to NYC to follow though on his father’s obligation.

While there he realizes that Magnus’ company and the man himself are leaps and bounds better than his father’s
Buffy Kennedy
Jun 09, 2016 rated it it was amazing
I have liked this series to this point. However, this just knocked it out of the park for me. I loved all the characters, even Belle’s crappy family. Belle and Judy are the best friends anyone could ever ask for. Magnus and Belle are just so adorable together. They bring this fairy tale to life for me like never before. I liked the premise of how they came together and how the conflict, which could have been so much worse, worked out. Perhaps the best part of this MM romance isn’t the romance at ...more
Jun 02, 2016 rated it really liked it
Julie as a Contributor for: Kimmers Erotic Book Banter
Without giving too much away, because this book absolutely must be absorbed in all its detail by the reader themselves, Belle's life is turned upside down when his father basically “loses him” during a poker game.

He is unceremoniously thrust into working for, Magnus - the winner of the poker hand and a man Belle has never met - while at the same time uprooting himself to an unknown city. And as if things couldn’t get any worse a dear
May 16, 2016 rated it it was amazing
Shelves: m-m, romance
First of all I have to say I received a free copy from Tara in exchange for an honest review. Then I have to tell you that Beauty and The Beast is one my all time favourite fairy tales.
This version was beautifully written but also had all those trademark Tara Lain touches that I have come to love. Characters that are real from the minute you meet them on the page, touches of magic and humour, as well as a storyline that is interesting and new. I honestly don't want to give too much away as I
Nov 08, 2016 rated it liked it
So far this was my favorite of the series, but perhaps that's not saying much. I liked the idea of this story line and I thought we would get a sexy brooding hero to moon over. Not so much, our Magnus is a softie. I loved how he was so gone over Belle, I hoped for some good tension but instead M is just a big ole teddy bear giving Belle everything his heart might desire while telling him 'I don't know why you would want to be with me'. It got a bit tedious to be honest. I did like Belle, he was ...more
Apr 25, 2016 rated it it was amazing
Shelves: m-m-contemporary
This one is by far my favorite of the series! Based off of the fairytale and moved into modern times, "Belle" is just adorable with his shy wonderful work ethics trying very hard to keep his family's cosmetics company going and compete with the major corporation of Beauty, Inc. Beauty, Inc is run by Magnus Strong who was in a horrible accident when he was a child and has several scars on his face making him believe he is ugly... Belle thinks otherwise and sets out to prove it to him...

This one m
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Tara Lain never met a beautiful boy she didn’t love – at least on paper. A writer of erotic romance, mostly ménage and male/male, Tara loves all her characters, but especially her handsome heroes. A lifelong writer of serious non-fiction, Tara had the first novel she ever wrote accepted for publication in 2011. She’s now on book 45 and counting. After an exotic life of travel all over the world an ...more

Other books in the series

The Pennymaker Tales (4 books)
  • Sinders and Ash (The Pennymaker Tales, #1)
  • Driven Snow (The Pennymaker Tales, #2)
  • Never (The Pennymaker Tales #4)