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Misbehaving: The Making of Behavioural Economics

4.18  ·  Rating details ·  12,524 ratings  ·  1,052 reviews

Shortlisted for the Financial Times and McKinsey Business Book of the Year Award

From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape
Paperback, 415 pages
Published May 5th 2016 by Penguin
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David Rubenstein The book does not provide a specific set of rules for behavior, formulations for policy, or new economic theory. Without speaking for Thaler, his book…moreThe book does not provide a specific set of rules for behavior, formulations for policy, or new economic theory. Without speaking for Thaler, his book teaches that humans are unlikely to act consistently by making rational and accurate decisions about what is in their economic best interest.

Economic theory, government policy, and private activity should take into account likely divergence from assumptions of rational behavior, and each should be aware of the predictable (and even less predictable) ways in which humans often act from instinct and unconscious bias rather than from logical analysis.(less)
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Athan Tolis
Hes taken his time and hes waited his turn, but Richard Thaler has delivered the definitive book on Behavioral Economics, the one you cant afford to miss. Its a summary of the main findings, a history of how they came about and a preview of coming attractions, with due care taken to pay tribute to those who came before Thaler and apportion credit to those who worked with him.

The field is not as new as Thaler would have you think. Theres bias in this account and it is a bias against those among
Jul 10, 2015 rated it it was amazing  ·  review of another edition
What is the value of 'Misbehaving' after 'Nudge' and 'Thinking Fast and Slow'? After all, 'Thinking' told us the discovery process by behavior science demigod. 'Nudge' explained how to apply behavior science to practical policy-making.

'Misbehaving' has its value independent from 'Nudge' and 'Thinking'. Unique in 'Misbehaving' is a candid account of the struggle getting recognized when your opinions are different from the establishment, a humble understanding on the fortunate events that helped
Apr 09, 2016 rated it it was ok  ·  review of another edition
Recommended to Caroline by: Phan Tung
Shelves: economics
Thaler was one of the people who brought behavioural economics into being - and this book covers the story of his journey. He says that classic economics describes man as a logical creature, and bases its theories upon this idealised figure. In behavioural economics on the other hand, humans do a lot of misbehaving.

Herewith some odd nuggets and asides I picked from the book. (view spoiler)
First book I've returned to Audible (and Audible makes that astonishingly easy. not that I expect to need to do it often, but, my gosh, just a click and they send me back my money. impressive).

As my three star rating indicates, this is not a Bad book at all. I listened to it for a little less than three hours, I think, and the bits about behavioral economics were really fun. I enjoyed Thaler's stories about the irrational financial choices people make, which he presents in contrast with the
Dec 31, 2017 rated it really liked it  ·  review of another edition
Shelves: psychology, audiobook
This book is by Richard Thaler, one of the founders of the field of behavioral economics. When he first started getting into this field, he faced mountainous obstacles, mostly from his fellow economists. For many years, he collaborated with Daniel Kahneman and Amos Tversky, who are famous for the book Thinking, Fast and Slow. In 2017, Thaler received the Nobel Prize in economics, for his work in understanding the realities of economic decision making.

This book is enjoyable and engaging, and is
Vincent Li
I have mixed feelings about this book. I wrote a brief article about how college doesn't teach you anything, and to my horror I realized that I already learned most of what this book has to say. For someone without any background in behavioral economics, I recommend reading this in conjunction with Thinking Fast and Slow, the two books will pretty much teach you everything you need to know.

Having studied most of the points mentioned in the book (as well as reading several of the papers
Huyen Chip
Feb 16, 2018 rated it it was amazing  ·  review of another edition
For someone without any background in economics before, this book is an eye-opener. It gives me many tools that I'm sure I can effectively use to argue with my friends in the future. It's also an easy read. Richard has many interesting stories to tell, each with many lessons to learn from.
Charles Berteau
May 25, 2015 rated it it was amazing  ·  review of another edition
It was once a cliche that economics theory dealt only with completely rational human beings, under the principle that this was the only way to develop workable models. Even though classical economists, from Smith to Keynes, had acknowledged that human behavior often deviated from the rational, the models persisted in this foundation. I guess the theory was that deviations from the rationale would be okay, because human behavior would vary in random ways, and the rational "average" would still ...more
May 01, 2016 rated it it was amazing  ·  review of another edition
Shelves: non-fiction
Yup - this is now (officially) the memoir/autobiography of the 2017 Nobel Prize Winner.....

This was a lot of fun, but it is what it is. It's a career academic writing about his professional journey - basically the story of the evolution of his successful, productive, and (arguably) paradigm shifting lifetime of research - for a popular audience in the context of the intersection of economics and, well, everything related to behavior, which, of course, includes a healthy dose of psychology.

Don-E Merson
This was a really fun read. It gives kind of a behind the scenes look at how the field came about from one of the most prominent creators of the field.
Pavlo Illiashenko
This is a book about behavioral economics/finance as well about people doing it. Good overview of the field evolution from the inside.
John Gurney
Mar 18, 2016 rated it really liked it  ·  review of another edition
I enjoyed Thaler's ironic writing style in Misbehaving, his autobiographical history of the field of behavioral economics. Full disclosure: I didn't have a class with Thaler, but I attended the same University of Chicago Graduate School of Business, n/k/a Booth. I knew of him by reputation and it is a treat to read some of my other professors' names in print, e.g. Anil Kashap and Doug Diamond, and others known by reputation such as Thaler's friend and, at times, ideological opponent, Gene Fama. ...more
Andre Simonsen
After starting my dive in economic theory via Ha-Joon Chang's "Economics: The User Guide" - wich gives a broad stroke on the subject - this was the book I chose to learn more about the type of economic theory wich should - and as everything indicates shall - permeate all other economic theories.

The author does a great job of explaining how he and other economists (and people from other social sciences!) came up with the theory and how it should be used (Basically, the Golden Rule is "Nudges
Oct 29, 2017 rated it liked it  ·  review of another edition
Shelves: nonfiction
A lot of books in my kindle collection were free downloads from a while back, which would cost anywhere from 0.99$ to 3.99$ if I were to buy them now. I also bought a few books for 0.99$. I recently went through my collection and books that no longer interest me, some of which I have never read. I realized that I deleted only books that I downloaded for free and none of the ones purchased. That is what Thaler calls misbehaving. The value of a book is how much it would cost to replace is now - ...more
Karlyne Landrum
Jun 24, 2015 rated it really liked it  ·  review of another edition
I had to take this book back to the library today, so I don't have any of the funny stories from it to relate here (what? I should've taken notes?), but there were quite a few. Mr. Thaler might be lazy, but he's also a pretty good story-teller.

However, what I really got out of this book was a sense of wonder. I was amazed at the world of professional economics, a field I knew nothing about; I'm not sure I've ever even met an economist. And what surprised, shocked and amazed me was that until the
I really liked this book (as I was expecting!). Thaler's writing is funny, simple and entertaining. I do like authors that while they're sharing knowledge, they are also making us laugh.
I really liked to see this side of behavioural economics. And... even though I already wanted to read Nudge, now I want it even more.
Claudio Cesar Sanches
Fund to read. Excelente for beginners

Richard Thaler gives a historic overview of the Behavior Economics development going from the beginning with Kahneman through the most recent developments.
Dec 09, 2019 rated it really liked it
Recommends it for: Those who liked Nudge and Thinking, Fast and Slow
Misbehaving is the story of how behavioral economics, a new and seemingly radical branch of economics, came to be. For those not too well-versed in economic theory, suffice it to say that one of its foundations is the assumption that we, humans, are rational creatures - and not just rational, but completely rational: at all times and under any and all circumstances. Quite the wild assumption, huh? Well, behavioral economics puts economic's main assumption to the test and proposes that, surprise ...more
Esteban del Mal
This is mostly a memoir wherein the author charts his charmed life in the manner of a humble braggart, but the first 1/3 of the book presents some interesting ideas and theories that leave me wanting to sound more like a behavioral economist when dealing with the hoi polloi that plague me in my day-to-day life (which, to be fair, simply makes me the contrarian acolyte of a humble braggart).

Constrained optimization: the process of optimizing an objective function with respect to some variables in
By Edward Chancellor

The economics profession has been in the doldrums of late its leading practitioners failed to anticipate the financial tsunami that crashed over the global economy a few years back. Economists were out of touch - lost in their complex mathematical models that were built on highly unrealistic underlying assumptions. Repeated bouts of market turbulence, however, have been a boon to one relatively new branch of the discipline.

Behavioural economics, in the words of Richard
Feb 12, 2019 rated it really liked it  ·  review of another edition
An interesting look at the development of behavioral economics and finance.

The book is a little long and the examples are simplified (i. e. presented with extremely little to no mathematics) but easily understood.

My thesis advisor in grad school was an early experimental economist, so this book brought back some of the discussions we used to have, specifically around the usefulness of economic theory that ignored reality. Thaler talks about this in terms of Econs, or those mostly fictional
Jun 28, 2015 rated it really liked it  ·  review of another edition
Misbehaving is a quickie intellectual history of behavioral economics, told by one of its founders, Richard Thaler. Hes a gleeful contrarian: loves economics, but loathes classical economic models and their assumptions of rationality. His career has been devoted to producing both lab-based and empirical studies documenting the irrationality of what he calls Humans (as opposed to Econs).

As an intro to his work, he describes his early years teaching undergraduate economics, and his students
Apr 29, 2018 rated it it was amazing  ·  review of another edition
Shelves: economics
This was one of the best books on economics that I have read in a long time. It discusses the creation of evidence-based economics that work in a world of Humans as opposed to a world of Econs, humans that behave optimally ignoring numerous supposedly irrelevant factors.

In this book, Thaler talks about how he started applying knowledge from psychology to economics to have a better understanding of how actual humans behave as opposed to how Econs behave. He said nice things about Cialdini, the
Yuekun Liu
Jun 17, 2016 rated it it was amazing  ·  review of another edition
This is definite a book that I would reread later. Get interested in this book after watching his video:

Thaler develops a story of how behavioural economic grows up and he summarizes a host of findings. This book breaks many my year-long confusing mattered I learned in class. Economists get in trouble when they make a highly specific prediction that depends explicitly on everyone being economically sophisticated. I am so eager to see the birth of a new
Lance Cahill
May 24, 2015 rated it really liked it  ·  review of another edition
Shelves: 2015
A quite remarkable and entertaining read. I would say the focus of the book is on interesting stories and anecdotes from behavioral economics and less on underlying theory or empirics (notably as Thaler glosses over certain methodological disputes).

The book could have served to be much shorter (it is 358 pages before notes, index, etc), hence the rating of four stars. Some of the chapters seemed odd, especially the one about the NFL (relating to draft strategy), as ones which could have been
Emil Petersen
Of all the books in behavioral economics, this is probably not the one you should read. Unless you are specifically interested in the author Richard Thaler, go ahead and read 'Nudge' instead. As the subtitle says, this book describes how behavioral economics came about and what merit it has - usually in contrast to the 'econs', by which is meant the homo economicus, or rational actors. This is to me very, very interesting (albeit I give the book two stars) and the development is given here from ...more
Jan 21, 2018 rated it liked it  ·  review of another edition
Shelves: steve-urkel
I was terrible at econ, so I don't know why I keep reading books on the subject. Guess I must find them really fascinating!

There were a lot of interesting points in Richard Thaler's journey to basically create behavioral economics. Mainly that people in the real world don't make decisions the way economists' models say they should. While reading many of the scenarios, I knew what real people (called "Humans" in the book) would choose and what the right decision should be. So that was fun.

Simon Howard
Dec 04, 2017 rated it it was amazing  ·  review of another edition
This is Thaler's professional autobiography, and I found it thrilling - a real page-turner.

It talks though how Thaler and colleagues changed the 'standard' view of economics. It begins with Thaler's early career insights, where he realised there was something 'not quite right' with standard economic theories. Thaler then describes the whole process of developing those early insights into formal theories, debating and refining them with the help of peers, publishing them (and dealing with
Katie Meyer-Robinson
3.5 stars. In Misbehaving, Thaler outlines the progress he and his colleagues have made in developing behavioural economics as a field of study. Behavioural economics is basically a mash up of economics and psychology, and seeks to explain why people behave irrationally. Thaler uses two terms to distinguish between agents in typical economic models ("Econs") and those used in behavioural economics ("Humans").

I really enjoyed learning about the applications of behavioural economics - from
Rapeepat Ingkasit
The most recommended and must-not-missed book for people who interested in behavioral economics. The way professor Thaler unfold the theory is like his personal career journal. His writing style is super easy to read (except some part about finance and fund investment).

I am very exciting to read tge argument between neo-classical economists e.g. Eugene Fama v.s. these young (and stubborn) economicst who believe brand new stream of economics.

I am greatly encourage you to read this book. It's not
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Richard H. Thaler is an American economist who was awarded the 2017 Nobel Prize in Economics.

He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicagos Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the

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