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The Endangered Customer: 8 Steps to Guarantee Repeat Business

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3.81  ·  Rating details ·  16 ratings  ·  3 reviews
In The Endangered Customer, Richard Shapiro presents a proven strategy to create loyalty in the age of the empowered consumer. He shows why a "people first" approach is more important than ever and offers a road map any business can follow to deliver a welcoming and personalized customer experience at every touch point.

Companies invest heavily in technology to manage their
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Hardcover, 1, 148 pages
Published February 1st 2016 by The Center For Client Retention
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Andy
May 08, 2018 rated it it was amazing
When was the last time you read a book that inherently makes sense, you say to yourself “why didn’t I think of that?” Richard Shapiro’s The Endangered Customer, 8 steps to guarantee repeat business is such a book.

Richard’s knack for storytelling, as well as his personal and professional experience, provide a methodology for retaining customers and building sustaining relationships with them. This is an eminently readable book. Richard’s book provides concrete steps for anyone seeking to build th
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Jade Reichling
Feb 28, 2018 rated it it was amazing
This is a great tool for any company that needs to evaluate how they are keeping customers happy. There is no rocket science to this but since it is easy to get distracted by the core purpose of any business and forget how we are building our customer base, it is important to keep his tools and practical tips in mind.
Lori Ben-ezra
Oct 08, 2016 rated it really liked it
Easy to read, practical suggestions to improve customer service.
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