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The Christmas Promise

3.94  ·  Rating details ·  2,023 ratings  ·  196 reviews
For Ava Bliss, it’s going to be a Christmas to remember …

On a snowy December evening, Sam Jermyn steps into the life of bespoke hat maker Ava. Sparks fly, and not necessarily the good ones.

Times are tough for Ava – she’s struggling to make ends meet, her ex-boyfriend is a bully, and worst of all, it’s nearly Christmas.

So when Sam commiss
Kindle Edition, 353 pages
Published October 6th 2016 by Avon
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147 books — 9 voters
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Average rating 3.94  · 
Rating details
 ·  2,023 ratings  ·  196 reviews

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Originally posted on This Chick Reads

*ARC provided by publisher in exchange for an honest review*

The Christmas Promise is the first book by Sue Moorcroft I've read but it definitely won't be my last one. Being a big fan of chick lit/women's fiction/contemporary romance I honestly have no idea why I waited so long to read some of her books. My blogger friends, whom I dearly love and trust with all my heart, have nothing but praise for her books and now I finally see why.

First of/>*ARC
This was my first audiobook for 2017 and I just didn't want to switch it off. A superbly crafted story complemented so well by Laura Kirman's use of different 'voices' for the characters and her expressive reading of the story bring it to life, make a fantastic listen.

The comparisons of how Ava is treated by her bullying, drunk and threatening ex-boyfriend contrasts dramatically with the usually more supportive reactions of Sam Jermyn, though he, too, has his moments! All the moments
Oct 14, 2016 rated it it was amazing  ·  review of another edition
Shelves: 2016, 2016-releases

I am telling it in secret, guys, "My Christmas promise" is only my second Sue Moorcroft's book! I myself can't believe it, too, especially when looking at her impressive backlist of novels. The other one that I've read is "Is This Love?" and I totally, like totally, adored it, and starting reading Sue's newest release I somehow had a feeling that it is a very special book and that I am for sure going to enjoy it. And? Did I?

Oh hell. I did! And how much!

This book took me t
Linda Hill
Oct 09, 2016 rated it it was amazing
When her ex-boyfriend won’t take no for an answer, her finances are at rock bottom and her least favourite time of the year, Christmas, is looming, Ava thinks life can’t get much worse. She’s wrong.

I cannot believe that The Christmas Promise is my first Sue Moorcroft book. Am I mad? Chick-lit, women’s fiction, romance, call it what you will, The Christmas Promise is the perfect embodiment of fabulous story-telling and I utterly adored it.

Firstly, The Christmas Promise
Sep 27, 2016 rated it it was amazing
Shelves: drama
Ava Blissham is a couture milliner whose plans and career aren’t going to plan. House-sharing with her friend Izz in Camden, she’s invited to Izz’s works do where she meets Sam Jermyn (who runs the agency) and also bumps into her ex-boyfriend Harvey who has some explicit pictures of her on his phone. Making a connection with Sam, though curtailed both by Izz’s crush on him and Harveys actions, Ava agrees to a series of faux-dates with him after meeting his very ill mother who mistakenly thinks t ...more
Dec 28, 2017 rated it it was amazing
Shelves: 2017-reads
I totally loved reading this book! It was such a cute story and when something happened with the pictures and something between Ava and Sam, I could not stop reading. Ava was such a lovely character and I fell in love with Sam! Thereby, I really loved the Christmassy atmosphere this book has, so five stars :)
Oct 04, 2016 rated it it was amazing
I’ve always enjoyed Sue Moorcroft’s books and was very much looking forward to reading her latest, The Christmas Promise. Millinery is not a subject you often find in a novel but in this story, Sue Moorcroft has woven the art of making hats into an impressive and heartwarming story. Its not all fluff and lightness however and between the prettiest of covers, The Christmas Promise covers some not so nice issues, including serious illness and revenge porn. These subjects are dealt with sympathetic ...more
Oct 22, 2016 rated it it was amazing
This book is quite simply wonderful! Sue Moorcroft has the knack of being able to mix a perfect love story with some very serious issues, taking the reader on an emotional roller-coaster ride that has you gripped from start to finish. The story almost had me in tears – both sad and happy ones – and I stayed up very late to finish it as I just couldn’t put it down. The hero and heroine are both so well portrayed, as is the cast of secondary characters. They are all refusing to leave my head – def ...more
Nicola Clough
Dec 28, 2018 rated it really liked it
This was a great Christmas read and full of romance and friendship and perfect to curl up to and have a festive read.
Ava is going to have a Christmas to remember. Sam steps in to the life of a bespoke hate maker Ava. Sparks fly and not always for the right reason. She's struggling to make ends meet and her ex is a bully and it's so close to Christmas does she want to face this. So Sam commissions her to make a hat for someone special she makes a promise that will change her life.
Kaisha (The Writing Garnet)
Oct 08, 2016 rated it it was amazing
All reviews can be found on my blog at

Absolutely thrilled to be today’s stop on Sue Moorcroft’s blog tour for #MyPromise!!
‘The Christmas Promise’ is definitely a book that shouldn’t be judged by its cover this Christmas. Whilst the cover is very beautiful, the storyline has incredible depth to it and it managed to change my original perception of the book as a whole. Why? Because I did what I’ve just said that shouldn’t be done; I judged the book by its cover. I thought it was go
Ann Cooper
Sep 26, 2016 rated it it was amazing
I always look forward to Sue's new books and this one is a real winner! Her research is meticulous and I learned so much about millinery, file sharing and, Revenge Porn - together with the laws around it.

Ava is a struggling couture milliner and lives with her best friend Izz. Izz works for a high tech promotion firm, together with Tod, the other friend of the trio. Christmas is looming and office parties are in full swing. Ava doesn't do Christmas as her parents were dedicated profes
Oct 07, 2016 rated it really liked it  ·  review of another edition
I was one of the first to congratulate Sue Moorcroft being signed up by Harper Collins I am a great fan of Sue Mooorcroft. I read the paperback Is this Love when Sue Moorcroft was with Choc Lit. I am ever so pleased Sue is now signed with Harper Collins and I do wish her high flying sales. I was born 3 days before Christmas that is why I just reading Christmas fiction novels. And of course the best way to start off the Christmas novels is to read The Christmas Promise. I was lucky to receive a a ...more
Vi ~ Inkvotary

3,5 stars

A lot of heavy stuff in the story for a romantic christmas novel. No doubt, this was a nice read and at some point a bit touching.
But I have to admit, that there were some things in this novel, I had my problems with to connect them with a wintry or Christmassy novel.

Ava is disappointed. Her hats havent sold out at the market as she had hoped and now she is on her way to a Christmas
Sep 27, 2016 rated it it was amazing
Shelves: kindle
The first thing you’ll notice about this book will be its totally gorgeous Christmassy cover – but it might just give you the wrong idea about what lies inside. Because you’ll be thinking Christmas, love, a bit soft and fluffy – right? Well no, not really – definitely not the fluffy!

This is a story that’s bang up-to-date and might not be quite what you’re expecting – the cut and thrust world of viral campaigns and marketing, and the dangers of instant sharing in the on-line world wit
Claire  (Jst1MoreChapter)
A great Christmas themed contemporary, a nice mix of drama and fun with loveable characters, has a happily ever after which gave me all the feels
Oct 10, 2016 rated it really liked it  ·  review of another edition
Today I’m part of the blog tour for Sue Moorcroft’s new festive read The Christmas Promise. I am always a big fan of Festive books and I was chuffed to bits to be asked by the lovely Helena from Avon Books to be part of the blog tour.

The Christmas Promise is the first book I have read by Sue Moorcroft and i thoroughly enjoyed it and will also be picking up more of Sue’s books in the future.
I couldn’t wait to start my first festive book of the yes Sue you had the privi
Claire Mc Partlin
I absolutely loved this book, it drew you in from the first chapter and kept you wanting to read more to see what happened, I was up to the early hours reading which is always a sign of a really good book for me.

The story was set around Ava Bliss (love her name!), who is a struggling milliner, and her group of friends and set in December and the run up to Christmas. I loved all the characters, well apart from the really, really nasty ex who we were supposed to hate.

The lo
Sally Coles
Oct 03, 2016 rated it it was amazing
Ava hates Christmas and when the rounds of parties start she is dragged along by her flatmate and best friend Izz. At the first party she meets Izz's boss Sam and there is an instant attraction but the problem is Izz is completely besotted with him - how could she hurt her best friend like that. Then to make matters worse her ex boyfriend Harvey turns up, drunk again, and starts causing trouble - he has explicit photos of her on his phone and is threatening to send them viral if she doesn't get ...more
Ava is a struggling milliner living with her friend Izzy in Camden Town. Her uber-successful parents have retired and run a quaint bookshop in France. Her lack of money has made Ava very careful about accepting anything, even from friends, because she can't reciprocate. Izzy and their other friend Tod invite her to their work's Christmas drinks party at a local pub where she meets their boss Sam. Sam owns a PR and marketing agency called Jermyn's which looks after a number of sports stars and ot ...more
Anne Harvey
Oct 10, 2016 rated it really liked it
We’ve had to wait a long time for the new Sue Moorcroft novel but I can honestly say it’s been worth the wait. I’m always a bit wary of novels with a Christmas theme, finding them a bit frothy, a bit-sugar coated. Don’t be fooled by the slushy title! Our heroine, bespoke milliner Ava Blissham, hates Christmas, is struggling to establish her business and is being pestered by her ex-boyfriend, Harvey. Reluctantly attending a works Christmas ‘do’ with best-friend Izzy, she meets Izzy’s boss, Sam Je ...more
Oct 08, 2016 rated it really liked it
Ava is a hat maker. She meets Sam and the both have an attraction to one another, but something keeps holding Ava back. As the story goes on you find out why. Ava has made some choices in her past relationship with Harvey that come back to haunt her. That being said, she's a likable character. She's strong yet weak when I think we all would be in her situation. Sam is supportive and masculine but at times I didn't care for his behavior. I suppose instead of him being a perfect prince charming he ...more
Leanne Francis
Oct 05, 2016 rated it it was amazing
Love this latest one from Sue Moorcroft. She has an amazing ability to create flawed characters we cannot help but fall in love with. This time it is Ava Bliss. Together with the blizzard-cold conditions of London and impending Christmas (that Ava hates) with its associated parties, food, carols and shopping, it's a delightfully festive read.
Thanks to Netgalley for a copy.
K.B. Walker
Oct 22, 2016 rated it it was amazing
I really enjoyed this book. In addition to the interesting characters and fast-pace, it explored the very modern scourge of revenge porn ~ fascinating. It kept me hooked and I couldn't put it down until I finished at 2:30am!
Liz Fenwick
A wonderful, emotional read...loved it.
Oct 11, 2016 rated it it was amazing
Smart, uplifting and engaging, The Christmas Promise is the eagerly awaited new novel from award-winning author Sue Moorcroft!

Ava Blissham hates Christmas. A time of year that is packed with painful memories she would much rather forget, according to Ava, the only good thing about the festive season is that she might just be able to sell some of her bespoke hats and get her fledgling millinery business off the ground. With sales proving to be few and far between and commissions scant
Rachel Gilbey
Sep 23, 2016 rated it it was amazing
The Christmas Promise is much more than just another Christmas book that is likely to be doing the rounds this year. This is a story with so much depth and heart to it, that it contains all of Sue Moorcroft's normal talents and seems to enhance them and make it even better. There is so much going on in this book, but yet its not confusing, and all follows a logical plot line, but yet there are surprises, and laughs along the way too.

I initially struggled with this book, but that was more to do
Mick Arnold
Sep 27, 2016 rated it it was amazing
I am now a Master Milliner...well, perhaps not, but I know a whole lot more about hat creation than I ever did before. They go on your head. Correct?

Here I am, fresh from having survived the new Sue Moorcroft novel, The Christmas Promise. Don't get worried, by survived, I mean that Sue's stories are always emotional roller-coasters, she's that good.

Lucky enough to obtain an advance copy of this novel, I settled down to immerse myself, knowing that my attention would never be allowed
Lucy Catten
Sep 23, 2016 rated it really liked it
Shelves: read-in-2016
I love Sue Moorcroft’s books and I also love Christmas so I was absolutely thrilled to get my hands on an advanced copy of her latest creation. Just check out that beautiful cover. Pretty irresistible right? But things are not as cosy as they may at first appear…

In this story Sue Moorcroft shows herself yet again to be a master at drawing and exploring the different kinds of relationships between people. Here we are thrust in between mother and son, aunt and nephew, mother and daught
Rhoda Baxter
Oct 31, 2016 rated it really liked it
Ava Bliss makes couture hats. She's fiercely independent (to the point of irritating people ). She's also being threatened with porn bombing by her sleazy, creepy ex. The ex is a total douchbag, but seems almost a different person when sober, so you can see what Ava saw in him at first. A lot of the book deals with the all too familiar threat of porn bombing - specially, pointing out that the victim did nothing wrong by posing for someone they trusted. This is likely to be thing that stops peopl ...more
Lance Greenfield
Jan 09, 2017 rated it really liked it
I had the privilege to attend a class at the Swanwick Writers' Summer School in 2016 which Sue Moorcroft delivered. There were two topics that she covered which made an impression on me and which I bore in mind as I read this book.

That might make me slightly over-critical.

The first was "point of view." It took skillful writing to give me a good feel for the points of view of each of the main characters rahter than just the main protagonist, Ava. I enjoyed that.

The second
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Sue Moorcroft is a Sunday Times bestselling author and has held the coveted #1 spot in the Amazon Kindle chart. She's also a bestseller in Germany. She writes women's contemporary fiction with sometimes unexpected themes.

Sue has won the Best Romantic Read Award, been nominated for a RoNA and is a Katie Fforde Bursary winner. She also writes short stories, serials, articles, columns, co