Public Relations: A Values-Driven Approach

by David W. Guth, Charles Marsh

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

384 pages, Unbound

First published December 6, 2008

About the author

Guth is an associate professor at the William Allen White School of Journalism and Mass Communications, University of Kansas. He was also a broadcast journalist and is a recipient of numerous reporting honors, including the Peabody Award.

A fifth edition of a textbook he co-authored with Professor Charles Marsh, "Public Relations: A Values-Driven Approach," was published in 2011. He is also the co-author of "Strategic Writing: Multimedia Writing for Public Relations, Advertising and More."