Understanding Mass Communication: A Liberal Arts Perspecitve

by Melvin L.; Kearney Patricia; Plax Timothy G. Defleur

The hallmark of this introductory text for the mass communication/mass media course is its comprehensive coverage and authoritative use of research. The text's liberal arts perspective provides a foundation that helps students understand the essence and nature of this evolving field. Students gain a historical and contemporary framework from which to draw connections to the rest of their courses. An emphasis on diversity within the industry includes such topics as ethnicity and language usage across the media. Up-to-date coverage of the impact of technology on the media corresponds with the New Media Internet Sites found in the text's Appendix and web site. Media Leaders inserts feature interviews with key media executives who provide insider views of their fields and assess the future of their industries.

587 pages, Paperback

First published January 1, 1981

Reviews

[Ghasem Safaeinejad · Rating 5 out of 5]

this book is perfect for student and amateur persons in media and communication

[Mustafa · Rating 3 out of 5]

Understanding Mass Communication