Direccion de Marketing
Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully.
This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/busin ...more
However it does introduce and explain many core marketing concepts and is a great place to start learning about how to get to know your customers and how to speak their language.
Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive a ...more
I made a good use of this book by reading the marketing orientation chapter, especially 7Ps theory.
I just fell in love with the author of this book in 2012 when I took admission in MBA(Marketing). When I read a book, what I do expect is whatever written inside should be interactive enough to get into my average I.Q brain. The Philip Kotler's marketing management book is the only book of my syllabus that I've read without yawning for a moment.
All the topics have been covered, every edition get updated so well that it leaves probably no topic of marketing. Moreover the examples that's been cit...more
Philip Kotler is one of the most regarded authority in the field of marketing.
This Kotler's book is a must-read for every marketing student. The book contains complete fundamental contents on the subject; namely, notion of STP, marketing mix, strategic marketing. It is very comprehensive work. Its detailed explanation on several topics could infuriate some readers who need to know only succinct ideas. Thus, this may not suit for casual learners on the subject. The style of writing is ver ...more
Case Studies: 5/5
Relevancy for the present time: 5/5
Overall: The book deals with marketing in all of its shade and shape. It isn't just a textbook, it can be used as a guide for any marketer. Of course, it is not an exhaustive book teaching everything but this one is a must read.
If you are interested in case studies of companies around the world then this will enlighten you with new ideas.
Future generations should consider an editor.
I could have used more diagrams and flowcharts since I'm a visual learner, but that's the only negative. It's a good read on the subject.
I waded my way through a lot of marketing books but I did think that this was one of the best ones to read.
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Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar ...more