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Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:
● Gain invaluable insights into who they are and what they care about
● Use listening posts and Contact Point Innovation to refine customer types
● Engineer experiences for each micromarket that are not only exceptional, but insanely relevant
● Connect across the five most important touchpoints
● Co-create with your customers
● And much more
When you learn to provide your customers with exactly what they want, they not only buy—they come back again and again…and bring their friends.
256 pages, Hardcover
Published October 13, 2016