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The Simplicity Shift: Innovative Design Tactics in a Corporate World
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The Simplicity Shift: Innovative Design Tactics in a Corporate World

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High-tech products have historically had notoriously poor design. Fortunately, companies have recently started to embrace user-centered design practices. This transition hasn't been smooth; many companies have difficulty transferring good design into final, shippable product. There is a political/cultural disconnect between the outward corporate desire for good design and ...more
Paperback, 174 pages
Published January 23rd 2003 by Cambridge University Press (first published November 18th 2002)
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