Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life

by Phil Fragasso

You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.

304 pages, Hardcover

First published January 1, 2008

About the author

I sold my first article at the age of 16. Since then I have written and published a wide variety of books, articles and essays.

After 25 years as an executive in the financial services industry - and a dozen more years split between the high-tech industry and the public sector - I left to pursue endeavors that were more fulfilling personally and more contributory on a societal level. Today I focus my time on writing and teaching.

Reviews

[Kelly]

Great book! Had the opportunity to meet the other during a small 20 person workshop and he had even more great ideas in person!