Consumershift: How Changing Values Are Reshaping the Consumer Landscape

by Andy Hines

ConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes in society, technology, the economy, etc. This New Dimensions model thus provides a framework for understanding how consumers are changing.  These inner and outer dimension changes are forecast to come together into seven clusters of consumer need states. These need states in turn are brought to life in the form of a representative future personas. Finally, a customization kit is provided for readers and their organizations--whether in business, government, non-profits, or education--to customize the personas to the specific needs of their organizations.

304 pages, Paperback

First published November 25, 2011

Reviews

[ccoelophysis · Rating 3 out of 5]

Basically a research paper in book form...not for a general audience.