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The Authentic Brand: How Today's Top Entreprenuers Connect with Customers
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The Authentic Brand: How Today's Top Entreprenuers Connect with Customers

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The Authentic Brand: How Today's Top Entrepreneurs Connect With Customers, by Chris Rosica, reveals insights from 12 highly successful and prominent entrepreneurs who founded and grew their companies from small businesses into iconic brands. The book contains lessons and formulas that can apply to businesses of any size or industry, including effective leadership traits an ...more
Paperback, 212 pages
Published October 16th 2007 by Noble Press (first published October 15th 2007)
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