Strategic Management

by H. Igor Ansof, G.I. Nakamura (Introduction)

This book is the original, classic text by H. Igor Ansoff, the pioneer and "Father of Strategic Management". This is the founding work on strategic management, a concept that lies at the core of modern business. Ansoff focuses upon the behavior of complex organizations in turbulent environments and upon what determines success. This groundbreaking approach to modeling strategic capability and strategic choice has influenced an entire generation of managers and strategists. It remains today a key work on strategy.

Genres: Management

266 pages, Hardcover

First published February 22, 1979

About the author

Harry Igor Ansoff was a Russian American applied mathematician and business manager. He is known as the father of strategic management

Igor Ansoff was the founding father of corporate planning. His involvement in Strategic Management extends over several decades. He is to Strategic Management what Mick Jagger of the Rolling Stones was to rock music – and over a similar time scale (from the 60’s through to 2000). Igor is a key figure in the school of strategy which extols a more logical, and deliberate approach strategy.

Reviews

[Simran Sherya · Rating 4 out of 5]

The strategy is a major role to play behind the success of any business. If the executives are running the perfect strategies according to tyo the market needs then it is obvious that the company will get the success.
The author in his book has done a remarkable job in the field of strategic management. He has shown many practical approaches and real-time analysis of situations. The book is beneficial for the students as well as for the business professional.