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Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

4.18  ·  Rating details ·  199 ratings  ·  20 reviews
Whether you're a business leader, aspiring entrepreneur, corporate innovator, growth investor, social impact change agent or enterprising student, Design a Better Business is the comprehensive guide to the new tools, skills and mindsets required to master ambiguity and create value from uncertainty.

Design a Better Business introduces readers to the double loop design proce
Paperback, 272 pages
Published September 13th 2016 by Wiley
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Pete Sena
Nov 18, 2016 rated it it was amazing
An interesting expansion on business model generation and value prop design. Wiley has done a great job creating a visual artifact with these style books. I say five stars because all designers should read this but honestly this was more much "refresher info" from many other books I've read. Kudos to the authors for bundling such important topics into a beautifully designed book that breaks down the building blocks of designing businesses. Read it? Let's discuss!
Ahmad hosseini
“The world around you and around your business- is filled with uncertainty. But within that uncertainty exist innumerable opportunities to design (or redesign) game-changing businesses: These opportunities are there for the taking, if you know how to look for them.”
This book provides you with new tools, skills, and a mindset to harness opportunities born of uncertainty in order to design a better business. This book is good for non-startup businesses but startups can also use some of introduced
Jorge Reyes
Aug 04, 2017 rated it it was amazing
Buscando libros complementarios para mi cátedra de innovación en la universidad encontré este material.
El formato, creativo como todo lo que hacen estos autores, permite al lector disfrutar y vivir una experiencia diferente, agradable pero sobre todo académica y de educación en las nuevas habilidades requeridas en este mundo altamente competitivo, innovador y repleto de información.
Los autores y colaboradores son autoridades en las áreas de diseño, innovación, empresa y emprendimiento empresari
Maciek Wilczyński
Dec 11, 2018 rated it really liked it
Hard to digest at the very beginning; however, later provides useful concepts on prototyping and delivering the right business model.
If you're into design thinking, Google-like sprints and generally innovations, I think it might be useful for you. It's an excellent extension of Business Model Canvas by Osterwalder.
Book is full of valuable frameworks, which you can incorporate to your meetings. Especially liked the one about hypotheses tests.

Already planning to use it in classes with my student
Jovan Vidić
Aug 29, 2017 rated it liked it
Good for people who don't have an experience with Agile and/or Lean Startup.

If I would read this book 15 years ago I would give it 5, but now I consider it just a good summary of things which are already known to me.

I would still recommend the book to the people who are starting the career in product management or just thinking about digitalization or organizational transformation.
Jaan Liitmäe
Oct 15, 2019 rated it it was ok
Probably much better in paperback format - pretty hopeless for audio...
Mihai Rosca
Feb 27, 2020 rated it really liked it
Really good book on how to start from scratch and how to adapt to everything out there. However, a heed of warning for entrepreneurs and people with just an idea: that's not all. No single book nor any design framework will ever replace the thousands of hours of work and the due diligence necessary to start a business.

And that goes double in case you want to get resources and buy in from senior executives. Expect to be asked about numbers, revenue projections, ROI, NPV and market data + competit
Tabitha Flatt
Nov 12, 2017 rated it it was amazing  ·  review of another edition
Fantastic information source, clearly organized, sparking ideas for my work as a strategy designer.

Must-read (and frequently reference) book for your design or strategy library. Really, for anyone in business. Highly recommend and now have so many ideas to go incorporate in my work!
Raffaele Vitale
Mar 15, 2020 rated it it was amazing
this book is fundamental for everyone is involved in the tech-business-digital product world.
it's just a way of thinking and approaching design in a human centred framework PLUS the value of the business requirement.
Yannis Koutavas
Aug 02, 2020 rated it it was amazing
A great read that can transform your mindset (especially for those who are not familiar with design thinking and iterative product development). Lots of tools and canvases that can be used right away. Only negative is that the english version has quite some grammatical errors.
Jul 09, 2019 rated it it was amazing

Great addition to the Business Model genre of literature that originally emerged in 2010. This one provides a roadmap for anyone seeking to systematically work through a new business or product/service.
Greg Hopper
Sep 18, 2018 rated it it was amazing
Takes the Business Model Canvas and Value Proposition Designer and kicks it up a notch.
nisie draws
Dec 20, 2019 rated it it was amazing
Shelves: nonfiction, ui-ux
Awesome toolkit!!
Enej Gradisek
Dec 26, 2017 rated it it was amazing
Really useful book with lots of tools that helps you in use at different strategies and innovation. Recommend!
Dominic Yan
Jan 28, 2019 rated it it was amazing  ·  review of another edition
Easy reading and motivating

Basic 101 to startup. Recommend for new entrepreneurs or think themselves has a great idea. For those not from business school please take a look.
Sep 01, 2017 rated it it was amazing
This is a wonderful book full of useful tools for anything navigating uncertainty. It's a great set of examples to better understand the application of the tools. I highly recommend this.
Lorenzo Castagnone
Mar 03, 2019 rated it it was amazing
Uno spaccatto accurato dietro al processo del design thinking, con ottimi consigli su specifici canvas.
Sep 04, 2019 rated it liked it
Good book. Needed something more about the business part of it.
Claudia Yahany
Nov 15, 2016 rated it it was ok
De verdad quería que me gustara.

El diseño es trabajo duro, resultado de una formación sería y abstracta. Todos tienen el potencial de ser diseñadores si se comprometen al sudor, la frustración y sobretodo a la búsqueda eterna de entender las cosas y servir a los usuarios, no si aprenden a usar 200 herramientas. No porque algo se vea bonito significa que esté bien hecho.

Esperen un berrinche profundo al respecto.
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