Business Communication: Principles and Applications

by Zane K. Quible, Margaret H. Johnson, Dennis L. Mott

Comprehensive, up-to-date, and easy-to-understand, this text is designed to help readers improve their ability to communicate more effectively ? especially in a business setting ? both in writing and orally. This book outlines writing concepts essential for all types of business documents, discusses appropriate content and structure for specific types of business documents, and explains how employees can make more effective presentations in both small and larger groups.

575 pages, Paperback

First published July 6, 1995