Strategic Management: Formulation, Implementation, and Control

by John A. Pearce II, Richard B. Robinson

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.

935 pages, Hardcover

First published January 1, 1000

Reviews

[Stephen]

Read JUL 2001

[Monica]

Very well written book. Case studies were up to date and current with today's global businesses.

[Ahad]

john a. pierce