Twist: How Fresh Perspectives Build Breakthrough Brands

by Julie Cottineau

Is your small business or non-profit having trouble standing out in today’s crowded and competitive markets? In your efforts to look legitimate, you’re likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don’t waste another minute on “me-too” marketing until you read this book and build your own TWIST.

160 pages, Paperback

Published May 5, 2016

Reviews

[Marius · Rating 5 out of 5]

A good friend of mine recommended me this book when I told him that I wanted to expand my brand. Twisting can be related to discomfort and pain (maybe I'm just too negative with my several injuries...), however, in a business situation discomfort usually leads to great results. Change is painful, however, it is needed to stay on top of it. Julie describes the TWISTS which make your brand stand out, how you can make use of untouched potential to ensure loyal customers and an increasing brand awareness.
She uses easy to grasp examples from Virgin Atlantic and former customers, which make it very approachable.
I would definitely recommend this book.

[Naza Clemente · Rating 5 out of 5]

Julie has unique insights into the world of branding, especially having been VP of Brand for Virgin, a company that attributes a significant amount of its success to its brand.
The book thoroughly explores the idea of what a Twist is in branding, a combination of finding what is unique about your brand on a high-level and being able to apply it in tangible ways, allowing your brand to manifest in smaller interactions that your customers can engage with and fall in love with.
If the word "brand" matters to you in anything you do, this is a great read. If you couldn't care less about branding you should read it as well and find out why you should.

[Robin · Rating 5 out of 5]

The main problem I had with the book is that the Kindle version was really bad.
It was scanned pages that didn't allow searching/selecting/scaling (properly). So it was quite difficult to read, which was a shame because the content of the book is very good.
It's how to keep your brand on point, what makes you different and how to get that message across, and who to target.

[Sara · Rating 5 out of 5]

This is an excellent, accessible book that gives great perspective on defining & executing your brand. I love that it doesn't get caught up in meaningless jargon like many business books do. It is an engaging, enjoyable read, but also provides concrete steps you can take with your business. Highly recommend to anyone starting a business or reevaluating their message.

[Francisca · Rating 5 out of 5]

This is a quick read with big impact. Jullie provides
great insights into the branding world and gives practical examples exploring her experience as a VP of branding for Virgin. I did the TWIST and recommend everyone to do it to!

[Almaz Aubakirov · Rating 5 out of 5]

Hey, keep twisting!
The book has a great approach to telling interesting author's story and implementation of "twist" in a real life. It helped me to look from a different angle and combine my passion with my professional skills in order to find my own uniqueness.

[Terence · Rating 4 out of 5]

Julie provides tools and ways to think differently about your brand. Very helpful insights.

[Jonathan Harel · Rating 5 out of 5]

I took some nice insights from this book. A friend of mine who is reading a lot of business literature recommended is to me, and it definitely gave me some nice tools to continue working with!

[Fares Al · Rating 5 out of 5]

This book is really insightful and truly offers a unique perspective into the world of branding!

[Thomas Zegray · Rating 5 out of 5]

Very helpful book for entrepreneurs and everyone in fact....

[Sharon Danzger · Rating 5 out of 5]

This is a must read for any entrepreneur or small business owner. I've had my own business for 10 years and there are so many fresh new ideas in here that I can't wait to try. The book is filled with anecdotes and specific steps for giving your brand a new TWIST, making it easy and fun to read. If you don't already have a copy...what are you waiting for?

[Nsikak Idim]

where's the book?

[Barbara · Rating 5 out of 5]

I found this book so inspiring and yet practical at the same time.