Global Strategic Management

by Philippe Lasserre

Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.

Genres: Business, Nonfiction

483 pages, Paperback

First published September 6, 2002

Reviews

[Hanin]

There is no such global company. It's semi-global, or multinatinal at most.

[Carlos E.]

Base material for my course "International Management Strategy". A goodguide to understand and manage a company in the global arena with lots of good examples to understand the concepts.