The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management

by Linda Gorchels

The ideal companion to the author's bestselling The Product Manager's Handbook , The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.

Genres: Business

228 pages, Paperback

First published January 5, 2003

Reviews

[Lori Grant]

A should-read book on product management for knowledge workers and entrepreneurs.