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Kids as Customers: A Handbook of Marketing to Children
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Kids as Customers: A Handbook of Marketing to Children

4.17  ·  Rating details ·  6 ratings  ·  0 reviews
At the age of four or five, many children begin to make purchases on their own. By the time they are ten, they make more than 250 purchase visits to stores each year. Marketing to children has come a long way since the days when "secret decoder rings" were sold on cereal boxes. Children today have their own television and radio networks, magazines, newspapers, product club ...more
Hardcover, 258 pages
Published January 25th 1992 by Lexington Books
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