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Validating Product Ideas

4.12  ·  Rating details ·  149 ratings  ·  18 reviews

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

Kindle Edition, 344 pages
Published January 19th 2016 by Rosenfeld Media
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4.12  · 
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 ·  149 ratings  ·  18 reviews

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Jan 11, 2018 rated it it was amazing
Shelves: design
I love books which go straight to the point and explain you how you can do something step-by-step. And Validating Product Ideas is just like that. It's devided based on problems you're solving during product creating and it suggest you one research technique how you can get feedback from your users. And it describes research techniques really deeply. Only think I wasn't satisfied with was picking the regular research methods, because from the value proposition of the book I expected some new, mo ...more
Abbie Goulet
Jun 20, 2019 rated it it was amazing
Shelves: favorites
Super practical, great quotes. It inspired one of my Medium articles :)
Graham Herrli
I love how this book structures each chapter around a key user research question and an ideal method to answer it. For example, there's a chapter to answer "How do people currently solve a problem?" which Sharon addresses by explaining how to set up and run an observation study.

The book is immediately applicable to practice; I found myself referencing earlier chapters in my daily work before I'd even finished reading. (Although I say "finished reading," and I *did* find it worthwhile to read cov
May 12, 2018 rated it really liked it  ·  review of another edition
A light yet dense nice book that covers lean user research technique to answer some questions you might ask on product development phase. the book walks you through several user research techniques to answer questions such as What do people need?, Who are the user?, Can people use the product?.

Author provides step-by-step guide to do each research technique correctly and effectively. I found some repetition on the steps on different techniques, but i supposed it had to be said haha. The book als
Sep 05, 2016 rated it really liked it
Shelves: design
When I started reading Validating Product Ideas by Tomer Sharon, I instantly understood what he was trying to do: teach entrepreneurs how to love the problem, not the vision. I’ve been trying to help my clients with this through hands-on, user-research practice. Now I might start assigning reading “homework” from Validating Product Ideas too.

I wrote a more extensive review of this book on The UX Book Club blog.
May 30, 2017 rated it really liked it
Distills user research into simple and actionable methods based on the higher order question at hand (e.g., "what do people need?", "can people use the product?"). Tomer does not attempt to be comprehensive in technique or strategy, and is silent on the deeper synthesis of insights and design implications beyond answer the question at hand.

Focused and useful as a text or reference for experienced researchers, and an able (if not dry; there's no fluff here) introduction for product-or-designfolk
Nov 20, 2017 rated it it was amazing
Awesome book about lean user research, very useful for beginners, for experienced UX people, and also for non-UXers.

Grouped by how to answer the following questions throughout product development:

What do people need?
Who are the users?
How do people currently solve a problem?
What is the user's workflow?
Do people want the product?
Can people use the product?
Which design generates better results?
How do people find stuff?
Also has an extensive section for recruiting users.

Methods described:

Experience s
Dec 29, 2016 rated it really liked it
Shelves: paused, ux-design
Reads more like a textbook, but very useful while practicing user research. Great for product managers, product designers, marketing researchers, and user researchers. Would pick this up again the next time I do a deep dive into user research. I especially liked the section about poor interview questions and how to make them better. Everyone could benefit from asking better targeted questions.
Nadya Tsech
Aug 16, 2018 rated it really liked it
Recommends it for: koss
Shelves: design-stuff
In this book, you'll find 8 questions product builders have to answer with how-to guides for every question.

Tomer Sharon provides detailed instructions starting from how to recruit users for each activity, ending with how to analyze the findings.

I’d recommend the book to all product people (managers, designers, builders, founders).
Nasos Psarrakos
Nov 04, 2017 rated it it was amazing
Super awesome and mandatory book if you're developing products. Especially when starting out to build something.
Jan 26, 2018 rated it it was amazing  ·  review of another edition
One to keep by your desk at all times, and bring to any project kickoff meeting
Anton Kotov
Oct 20, 2018 rated it it was amazing
A useful practical guide on how to find a winning idea and build your product.
Jose Papo
Feb 01, 2016 rated it it was amazing
This book is a must read for anyone building a new product/startup or for anyone who already have a product but needs answers from real users. Tomer wrote an easy to read and step by step book with the best user research and product validation techniques. Instead of just showing them he also define which one is best to answer each different question (like "What do people need?", "Do people want the product?", "Which Design generates better results" and many others). For me the detailed step by s ...more
This book is not intended to be read from cover-to-back.
I skimmed through and will be back at it once the need arises.
Jan 05, 2017 rated it really liked it  ·  review of another edition
Shelves: ux-design
Reads more like a textbook -- would be great for someone practicing UX research to use this as a reference guide. Particularly liked the section on what are bad interview questions and how to change them for the better.
Naning Utoyo
Jan 29, 2017 rated it liked it
too practical
Bassam AlKharashi
May 15, 2016 rated it it was amazing
A comprehensive guide to validate products

The book contains a lot of tools and techniques that will help to validate and test products. Easy to read and follow.
Wojtek Staszczyk
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Feb 24, 2017
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Tomer is Head of User Experience at WeWork in New York City leading a team that designs work and living spaces, communities, and services around the world. Formerly a senior user experience researcher at Google Search, Tomer is the author of the book, Validating Product Ideas through Lean User Research (2016) and author of, It’s Our Research: Getting stakeholder buy-in for user experience research ...more
“The worst way to know if people would pay to use a product or if they would use it repeatedly is ask them directly. Humans are very bad at predicting their future behavior. In” 0 likes
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