Validating Product Ideas
Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.
The book is immediately applicable to practice; I found myself referencing earlier chapters in my daily work before I'd even finished reading. (Although I say "finished reading," and I *did* find it worthwhile to read cov ...more
Author provides step-by-step guide to do each research technique correctly and effectively. I found some repetition on the steps on different techniques, but i supposed it had to be said haha. The book als ...more
I wrote a more extensive review of this book on The UX Book Club blog.
Focused and useful as a text or reference for experienced researchers, and an able (if not dry; there's no fluff here) introduction for product-or-designfolk ...more
Grouped by how to answer the following questions throughout product development:
What do people need?
Who are the users?
How do people currently solve a problem?
What is the user's workflow?
Do people want the product?
Can people use the product?
Which design generates better results?
How do people find stuff?
Also has an extensive section for recruiting users.
Experience s ...more
Tomer Sharon provides detailed instructions starting from how to recruit users for each activity, ending with how to analyze the findings.
I’d recommend the book to all product people (managers, designers, builders, founders).