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Selling To The Point: Because The Information Age Demands a New Way to Sell
Selling to the Point has the potential to forever transform the way you think about buying and selling!
Change is in the air at Essentials, Inc. The company's survival is at stake and difficult decisions lie ahead. Should they sell out to investors and give up their ideals as an independent enterprise? Or can they find a way to change from within and somehow thrive? To make the company look good to investors, the first person facing the axe is Rick, the company sales trainer, who's known for his unorthodox style. But management begins to take a closer look at Rick's techniques for improving salesperson performance. They discover a treasure trove of insights, which Rick calls "Selling To The Point." Can Rick's radical ideas be the answer to Essential's dilemma? This unique business novel digs deep into old, unquestioned assumptions in an unforgettable way and reveals a new path for successful selling.
Change is in the air at Essentials, Inc. The company's survival is at stake and difficult decisions lie ahead. Should they sell out to investors and give up their ideals as an independent enterprise? Or can they find a way to change from within and somehow thrive? To make the company look good to investors, the first person facing the axe is Rick, the company sales trainer, who's known for his unorthodox style. But management begins to take a closer look at Rick's techniques for improving salesperson performance. They discover a treasure trove of insights, which Rick calls "Selling To The Point." Can Rick's radical ideas be the answer to Essential's dilemma? This unique business novel digs deep into old, unquestioned assumptions in an unforgettable way and reveals a new path for successful selling.
184 pages, Paperback
Published February 27, 2016
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Displaying 1 - 3 of 3 reviews
May 8, 2017
I always enjoy the story telling of business principles. Much like the 7 Levels of Communication. What I really appreciate about this book is that the author gives you a distilled version of the principles from this book at the end. It just helps re-affirm the concepts from the story. Great book! I definitely found 2 or 3 things I can implement in my business for the better.
January 7, 2020
¡Gran libro! Me ayudó a comprender mejor la venta consultiva 🙌
December 31, 2016
This is a great insightful book about changing the perspective of sales. I have definitely increased my sales by shifting my mentality on selling by viewing it from the customers perspective. Whenever I make a sale now I ask people what they would use my product for and how it will benefit their life.
Displaying 1 - 3 of 3 reviews