Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever

by Mark Siebert, John Leonesio (Foreword)

Franchise Your GrowthExpert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.Learn how your existing businesses for franchisabilityIdentify the advantages and disadvantages of franchisingDevelop a business plan for growth on steroidsEvaluate legal risk, obtain necessary documents, and protect intellectual propertyCreate marketing plans, build lead generation, and branding for a new franchiseCultivate the franchisee-franchisor relationship

Genres: Business

359 pages, Kindle Edition

First published December 21, 2015

Reviews

[Darren · Rating 4 out of 5]

Franchising as a way of developing and growing a business is a popular activity, yet even though it can appear to be a shortcut for many to start and operate a business, it still remains hard work and can come with its own particular risks and challenges. This book turns things around and looks at matters from the viewpoint of a business who wants to expand by possibly franchising out its existing business. It can, in fact, also provide useful information to both groups, franchisee and franchisor.

The author takes the reader on a comprehensive tour of the entire process, offering advice based on practical experience, looking at both the upside and the downside, whilst hopefully navigating the reader away from problems and mistakes that can derail or adversely impact the process. Despite this being a pro-franchising book, it is good that the author has not shied away from the problems that can exist too, as you must manage your expectations and plan for the less pleasant things that could happen.

The book itself is fairly clear and easy to follow. Some of the advice given will be U.S.-centric, yet the broad principles and advice will be the same for all. It does not pretend to be the one and only book you will need, so it will capably provide broad coverage of the key points you need to focus on, allowing you to pull in more specific advice or guidance as required.

Even if you do not have specific plans or interest to franchise your operations, it is quite possible that the book can give additional data points or insights that could impact on a more traditional business. The book does not cost the earth and it appears to give good value-for-money for what you get and what you potentially may achieve, should you take further steps along the franchising pathway.

[Kate Kooiker · Rating 5 out of 5]

As comprehensive as it gets. Working with the author’s company while simultaneously reading this guide was the perfect reinforcement for learning the world of franchising - the focus on structural integrity and genuine care in relationships is consistent between the book and my conversations with his team, which speaks to even greater depths of the stoutness & trust with which their recommendations should be regarded.

[Patricia de Souza · Rating 5 out of 5]

A perfect book for deciding what to do next.I found this book valuable in helping me to understand how to think about franchising.

[Ibrahim Jafar · Rating 3 out of 5]

Great, yet very basic guide to do franchising.

[Omar El-Mohri · Rating 4 out of 5]

An amazing guide for business owners who aim at franchising their business, start from basic definitions to little more complex points to consider.

[Paulus · Rating 4 out of 5]

Listened the Blinkist summary.