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The Public Relations Handbook
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas
- GenresBusiness
574 pages, Paperback
First published January 1, 2001
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Displaying 1 - 2 of 2 reviews
November 23, 2012
This review is for the fourth (2011) edition.
At last, an introduction into PR theory and practice, but written in plain English!
Unless you are studying for a degree or post grad qualification in public relations, you will have no idea how hard it is to find theoretical text written in a way that is easy to understand. And these are supposed to be PR academics? What branch of PR did they work in?! I sometimes have to wonder if these dusty old tomes are published in archaic and over complicated language just to make them sound more important than they really are.
Alison Theaker's book is like finding an oasis in the middle of the desert. Clear and comprehensive it explains in reader friendly text the concepts, theories and history of public relations. Yes, there are lots of references to other works, but this is by no means unusual. If you've actually read any other author's PR related research paper, journel or seminal report you will see their works littered with references to other authors as well. The difference is that Theaker's book provides just enough liquid refreshment to help you digest another mouthful of dry academic biscuit.
At last, an introduction into PR theory and practice, but written in plain English!
Unless you are studying for a degree or post grad qualification in public relations, you will have no idea how hard it is to find theoretical text written in a way that is easy to understand. And these are supposed to be PR academics? What branch of PR did they work in?! I sometimes have to wonder if these dusty old tomes are published in archaic and over complicated language just to make them sound more important than they really are.
Alison Theaker's book is like finding an oasis in the middle of the desert. Clear and comprehensive it explains in reader friendly text the concepts, theories and history of public relations. Yes, there are lots of references to other works, but this is by no means unusual. If you've actually read any other author's PR related research paper, journel or seminal report you will see their works littered with references to other authors as well. The difference is that Theaker's book provides just enough liquid refreshment to help you digest another mouthful of dry academic biscuit.
September 26, 2012
Great PR book for those who are studying it
Displaying 1 - 2 of 2 reviews