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A/E/C Marketing Fundamentals: Your Keys to Success

3.25  ·  Rating details ·  4 ratings  ·  1 review
Whether you are new to the A/E/C community and working on your very first job or you are a more seasoned professional who is taking on marketing responsibilities for the first time, you will find "A/E/C Marketing Fundamentals: Your Keys to Success' a useful introduction to marketing basics. Even if you are a more experienced marketer, you will learn core principles and eff ...more
Kindle Edition, 188 pages
Published June 26th 2015 by Society for Marketing Professional Services (SMPS)
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Adam G Perschbacher
Feb 09, 2019 rated it it was ok
Rather wordy and impractical from a number of standpoints, it was good for a chapter or two, and little else.
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