End of the Road: BMW and Rover - a Brand Too Far

by Chris Brady, Andrew Lorenz

Here is the inside story of the BMW/Rover saga, from purchase to sale - a saga of big business, family divisions, cultural misunderstanding, political wrangling and public outrage.

192 pages, Hardcover

First published December 19, 2000

About the author

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Reviews

[Steve KING]

An interesting story which ultimately makes you feel sad that the whole Rover company in its British Leyland/BAe days was poor, in so many respects: management, production, quality, etc. No wonder it’s no longer around.