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End of the Road: BMW and Rover - a Brand Too Far
Chris Brady
,
Andrew Lorenz
3.38
8 ratings
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Here is the inside story of the BMW/Rover saga, from purchase to sale - a saga of big business, family divisions, cultural misunderstanding, political wrangling and public outrage.
192 pages, Hardcover
First published December 19, 2000
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Chris Brady
9 books
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