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1. Costs and prices always declineAlthough seemingly simplistic, mastering these four laws means mastering the basics of great management—a foundation on which to build the rest of one's management strategy. Whether you're managing a small work group or a multinational corporation, a single division or an entire nonprofit, The Breakthrough Imperative presents these core laws of business to help you determine where you are, just how far you can go, and how to get there with stellar results.
2. Competitive position determines options
3. Customers and profit pools don't stand still
4. Simplicity gets results
367 pages, Hardcover
First published March 1, 2008