Product Launch: Practical Guide to Launching Medical Device Products

by Nikolas F. Kerr, Tony Recupero

If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.

Genres: Business

80 pages, Hardcover

First published January 29, 2015

Reviews

[Paweł Skorupiński · Rating 5 out of 5]

For me as a newcomer to the field of medical devices, tiny but very nice book has lots of practical tools and a few tactics which seem quite non-standard. I will certainly keep it at hand in the years to come.

[Neil Crocker · Rating 4 out of 5]

Short, logical, helpful.

[Omar M. Khateeb · Rating 4 out of 5]

A great book in that it really boils the product launch down into a Step 0 - 7 format. No fluff or extraneous info. Just the stuff you need. I definitely recommend anyone in medical devices to read this as it is a vital skill for anyone to understand if they wish to move up the ranks.