Essentials of MIS

by Kenneth C. Laudon, Jane P. Laudon

"We wrote this book for business school students who wanted an in-depth look at how today's business firms use information technologies and systems to achieve corporate objectives in 2010. Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. Students will find here the most up-to-date and comprehensive overview of information systems used by business firms today.
When interviewing potential employees, business firms often look for new hires who know how to use information systems and technologies for achieving bottom-line business results. Regardless of whether you are an accounting, finance, management, operations management, marketing, or information systems major, the knowledge and information you find in this book will be valuable throughout your business career.

528 pages, Unbound

First published January 5, 2010

About the author

Kenneth C. Laudon was an American professor of Information Systems at the Stern School of Business at New York University and a leading scholar on the social, political, and economic impacts of information technology. He earned his undergraduate degree from Stanford University and a Ph.D. from Columbia University. Laudon authored several influential books examining computing, democracy, and privacy, including Computers and Bureaucratic Reform, Communications Technology and Democratic Participation, and Dossier Society, in which he introduced the concept of data-driven identity. His widely cited article Markets and Privacy proposed that individuals hold property rights over their personal information, a foundational idea in modern privacy debates. He also co-authored major textbooks such as Management Information Systems: Managing the Digital Firm and E-commerce. Business. Technology. Society, used internationally. Laudon remained an influential voice in information systems scholarship until his death in 2019.